Not only Jews look for the kosher symbol on food these days. In a surprising turn of events, “kosher” has become the most popular claim on new food products, trouncing “organic” and “no additives or preservatives,” according to a recent report. A noteworthy 4,719 new kosher items were launched in the United States last year—nearly double the number of new “all natural” products, which placed second in the report, issued last month by Mintel, a Chicago-based market research firm.
Two years ago in this column, I wrote about the continued upsurge in “kosher consciousness,” particularly among non-Jews. Kosher products, I noted, were increasingly being sought by Muslims and Seventh-Day Adventists with religious dietary restrictions similar to kosher, by those with dietary health issues such as lactose intolerance, and by millions of ordinary consumers who regard the OU symbol as an assurance of wholesomeness and quality.
Everyone close to me knows that I love trade shows. Having been a show director, exhibitor and attendee, and having visited every food industry trade event imaginable, I’ve seen them all. From specialty foods, ethnic events, ingredients, nutraceuticals and candy, just to mention a few, nothing prepared me for the enormity, scope and venue of…
It’s baaaaaak! The Second Annual OU Kosher Essay Contest for Grades 4-12, building upon the success of the First Annual Event, is now open for entries from students across North America, with the deadline for submissions being March 7, 2008.
Anthony Chan of ACESAP Marketing Services of Singapore has joined the Orthodox Union as an Asian Sales Representative, Rabbi Eliyahu Safran, Vice President of Communications and Marketing for the Orthodox Union Kosher Division, announced today
On November 28, 2007, OU Kosher is coming to Edmonton to participate in the annual “Yeshiva for a Day” seminar, presented by the Beth Israel Congregation Family Shul and Edmonton Jewish General Education (EDJGE). The visit is part of the program OU Kosher Is Coming…, in which the Orthodox Union dispatches its OU Kosher rabbis far and wide to educate kosher consumers wherever they may dwell.
The worldwide nature of OU Kosher will be demonstrated once again on Thursday, November 8, when Rabbi Dr. Eliyahu Safran, Senior Rabbinic Coordinator and Vice President of Marketing and Communications of the Orthodox Union Kashrut Division, will deliver a web presentation (webinar) to a conference on the Organic and Kosher Foods Market in the United…
(Lima) 26 of October 2007.- The American Chamber of Commerce of Peru (Amcham Peru) announces the following two day seminar “The Organic and Kosher Foods Market in the United States”, which will take place the 7th and 8th of November from 6:00 a 8:30 p.m., in the offices of AmCham Peru (Av. Ricardo Palma 836 – Miraflores, Lima- Peru).
Rabbi Dr. Eliyahu Safran, Senior Rabbinic Coordinator and Vice President of Marketing and Communications at OU Kosher, based in New York, will cross the pond later this month to speak on “The Growing Kosher Market,” at the Fi (Food Ingredients) Europe Conference 2007, to be held in London October 30-November 1.
The Universal Kosher Database, (UKD), a listing of thousands of certified products, has gone public, and suppliers and distributors who work with OU Kosher certified companies are the beneficiaries of the decision. Now they will be able to easily secure Letters of Certification, signed by OU Kosher CEO Rabbi Menachem Genack.