Consumer News
OU Beer Policy for Food Service – Effective January 1, 2026
OU Kosher is updating its beer policy for all OU establishments and certified events. Beginning January 1, 2026, only beers with reliable kosher certification may be served, due to the growth of craft beers, flavored varieties, and shared equipment that can affect kosher status. The OU is joined by the OK and Star-K, along with […]
From 1933 to Today: Why Lay’s Just Made Its Biggest Change in 100 Years
In October 2025, Lay’s unveiled what it calls the largest rebrand in its nearly 100-year history. The iconic yellow sun logo now radiates new energy through “Lay’s Rays.” The bags feature matte finishes and farm photography that underscore a simple message: these chips come from real potatoes. And with all the visual changes—new rays, new […]
Mars Skittles are Now OU Kosher Certified
A Viral Celebration OU Kosher has just announced that Mars Skittles are certified kosher. The reaction has been instant and electric. For years, kosher consumers had been asking when the beloved candy would become available to them. Now, with the news, the kosher community has let out a collective cheer—and the excitement has spread worldwide. […]
OU Kosher’s Women’s Seminar Offers Deep Dive into Kosher Certification
ASK OU 2025 Summer Women’s Kashrus Experience Attendees Gain Rare Insights into the Precision and Professionalism Behind OU Kosher’s Work As a cooking instructor, personal chef, and author of The Giving Table cookbook, Naomi Ross of Woodmere, New York, has been well-versed in recipe development and food preparation for years Thanks to a […]
A Sweeter, Saltier Future: How OU Kosher Brands Are Innovating
Introduction The food industry in 2025 is witnessing a transformative shift toward reducing salt and sugar in products, driven by a confluence of health concerns, regulatory mandates, and evolving consumer preferences. This trend is not only reshaping product formulations but also influencing how companies position their offerings to appeal to health-conscious consumers. As a leader […]
Feastables, fastest growing global chocolate brand, is becoming OU Kosher certified
Worldwide rollout of new kosher chocolate products to take place over coming months Feastables, the global snacking company founded in 2022, by YouTube creator and influencer Jimmy Donaldson (better known as MrBeast), has completed the kosher certification process for the production of its chocolate products. The kosher certification was supervised by OU Kosher. Since February […]
Food Transparency: A Growing Consumer Expectation and How the OU Kosher Symbol Provides Clarity
We live in an era where instant access to information is expected—from travel details to product sourcing and even the sustainability of our cars. It’s no surprise that consumers now expect the same level of transparency in the food they eat. A recent Food Business News article highlighted this growing trend, citing a discussion at […]
Bridging Kosher Wishes and Market Realities: Kosher Consumers Speak
Bridging Kosher Wishes and Market Realities: OU Kosher’s Unique Consumer-Company Dialogue As a nonprofit community service organization, OU Kosher transcends the traditional boundaries of certification agencies, deeply ingraining itself in the daily lives of tens of thousands of kosher consumers globally. This is the story of how OU Kosher is reshaping the dialogue between those […]
OU Kosher to Certify Shabbos Mode GE Appliances
Transition to OU Kosher Supervision Brings Improvements to Shabbos Mode on “GEA” Division Ovens and Refrigerators OU Kosher is in the process of certifying several GE Appliances (formerly GE) to help observant Jews keep the laws of the Sabbath, or Shabbos. Until recently, Shabbos-compliant ovens were certified by the Star-K agency. As of Jan 2022, some […]
Kosher Food Takes Center Stage: Recapping Kosherfest 2021
This week, Kosherfest returned after a one-year hiatus and, while there were fewer exhibitors than in years past, the exhibition floor was packed with visitors and industry professionals. Representatives from across the kosher food universe participated – from established companies to kosher startups. Some were looking for distribution of their products, while others had services […]