Corporate

Driving Private Labels: The Role of Kosher Certification in Retailers’ Success

Private Labels: A Cornerstone of Modern Retail  In the evolving grocery landscape, private label brands have become a cornerstone of many retailers’ offerings, driving a significant portion of their sales. This growth includes the development of private labels designed to meet specific consumer demands, like kosher certification.  Leading the Kosher Certification Charge: Aldi and Trader […]

Add Your Product to the OU Kosher Approved Ingredients Universal Database

One of OUDirect’s most popular features is the search for Kosher approved raw materials, powered by the Universal Kosher Database (UKD). Hundreds of searches are done daily by OU clients looking for ingredients. But companies need to include their products in the database search results.  Products are not included by default for privacy reasons. So when manufacturers opt–in, a link to their website can be included that can introduce potential customers to all products on their website.   When any OU customer logs in […]

Explore the Opportunity to Import Kosher Certified Products to Israel

In the Bible, Israel is famously called the land of milk and honey. Yet, when it comes to delicious, quality food in Israel, it is about much more than just milk and honey. In today’s global market, tens of thousands of products are being imported into Israel with the world’s most widely recognized kosher certification – the OU Kosher symbol.   Israel is the prime opportunity for importing Kosher certified products for three key reasons:  Israel is the largest […]

OU Kosher Marketing Tips: If you’ve got it – flaunt it

It’s a textbook of sophisticated food technology that is utilized in refining oil, a compendium of kosher law, and therefore, a remarkable combination of centuries-old halacha and the most up-to-date developments. After a long production process, it is now available to set kashrut standards for the entire industry.

OUdirect.org: Your Convenient Portal to Your OU Account

Why should I use OUDirect?

Loyal readers of these pages will not be shocked to learn that the Orthodox Union has invested large sums of money and some of its top talent in the OUdirect.org project. You know what OUdirect.org is: it’s the portal which allows your company immediate and 24-hour access to major parts of your relationship with the OU.

Get-Acquainted Event at Canadian Consulate In NY

Canada’s Consul General Daniel Sullivan hosted a Kosher Cuisine event which introduced 25 Canadian food manufacturers, many of which are OU certified. Seen at the event on February 22, 2010 in New York City, where the Consulate had identified the kosher niche market as having good potential for prospective Canadian exporters to the New York area, are: Phyllis Koegel, OU Kosher Marketing Associate; Consul General Daniel Sullivan; and Rabbi Menachem Genack, OU Kosher CEO. Also in attendance representing OU Kosher, was Rabbi Dovid Jenkins and representing OU Communications and Marketing was Stephen Steiner, Director of Public Relations.

Breakstone’s Butter: Perfection on Bread and Vegetables

Company Overview: American families have been reserving a place at the table for Breakstone’s® Butter for more than five generations. The perfect butter for all types of breads and vegetables, Breakstone’s uses only the best kosher ingredients to assure the rich flavor and quality that complement any meal. Breakstone’s Butter is Grade AA, kosher certified by the Orthodox Union, and the only butter certified Kosher for Passover. Visit http://www.breakstonesbutter.com to locate retailers that carry Breakstone’s butter and to browse delicious recipes.

No Surprise at Symrise: OU Certification is an Important Part of Business at one of the Leading Makers of Fragrances and Flavorings

Today’s consumers are increasingly demanding food that, in addition to tasting good, is also healthy and affordable. This poses a tremendous challenge to the food industry – a challenge that becomes still more sophisticated when kosher requirements are introduced into the equation.

In Fine Spirits: Chicago’s First Artisan Distillery is OU Kosher and Organic

Koval is a Yiddish word for ‘blacksmith’ or ‘to forge,” but the term has also been used to refer to someone who does something out of the ordinary, or a “black sheep in the family.” It is thus fitting that Sonat Birnecker Hart and Robert Birnecker chose to name their company Koval, since it is not every day that one hears of a Professor of Jewish Studies and a Foreign Deputy Press Secretary leaving their careers to make spirits. Indeed they named the company after Sonat’s great-grandfather, a renegade in his own right, who left Vienna at the turn of the century for Chicago at the age of 17, in search of a new way of life, much to the dismay of his parents and gratitude of later generations, earning him the soubriquet, Koval.

Announcing the Arrival of Geliko OU Kosher Gelatine Hydrolysate, for Kosher Food and Pharmaceuticals

A basic element missing from the kosher food industry for generations was affordable cattle-derived kosher gelatine. Geliko, a world leader in kosher gelatine production, has recently announced the arrival of Geliko Kosher Gelatine and Gelatine Hydrolysate.