Articles

What Food Manufacturers Need to Know About Going Kosher

Originally published on ProFoodWorld.com, Chief Operating Officer of OU Kosher, Rabbi Moshe Elefant, explains how food manufacturers can often achieve certification with minimal changes to their processes and ingredients. Learn how this investment can expand your market share and boost sales. Keeping kosher is an ancient set of stringent dietary laws, derived from the Bible […]

Whole Foods 2025 Trend Forecast and Matching OU Kosher Products

Whole Foods Market has unveiled its 2025 food trend predictions, spotlighting global flavors, sustainable practices, and nutrient-rich innovations. These trends harmonize with the growing range of OU kosher-certified products, underscoring how kosher certification aligns with modern consumer demands. This alignment offers food manufacturers opportunities to innovate while expanding into diverse markets such as halal, vegan, […]

Crafting Kosher Excellence: How Sally Williams Fine Foods Redefines Gourmet Confectionery

Sally Williams Fine Foods is a South Africa-based company renowned for its premium handcrafted nougat and gourmet confectionery. Established nearly 25 years ago, the company has built a reputation for delivering high-quality products to markets around the world. Their facility in Johannesburg is both FDA and OU Kosher certified, allowing them to meet the highest […]

Z Crackers: Crafting Fun and Flavorful Kosher Snacks—An Interview with Founder Pam Pollack

From specialty pizzas to award-winning kosher crackers, Z Crackers has carved a unique niche in the artisan food industry. In this interview, founder Pam Pollack shares the brand’s evolution, the impact of OU Kosher certification, and insights on sustainable growth. Gain valuable advice for aspiring food entrepreneurs on maintaining quality and engaging customers in a […]

Connect with Your Kosher Consumers this Hanukkah Through Jewish Action Magazine 

As the Festival of Lights approaches, kosher-certified companies have the perfect opportunity to connect with their loyal and informed consumers by wishing them a Happy Hanukkah. Jewish Action, the OU’s, non profit flagship quarterly magazine, offers an exceptional platform to reach over 150,000 North American kosher consumers— that include sophisticated, affluent, and influential readers who […]

Pas Yisroel List For 5785 – 2024

Updated September 26, 2024  –  Elul 5784 The Tur (Orach Chaim, Siman 603), based upon the Talmud Yerushalmi, cites the custom for Jews to be stringent during the Aseres Yimei Teshuva to eat exclusively ‘Pas Yisroel’ bread. Even those Jews who generally do not exclusively eat ‘Pas Yisroel’ are encouraged to accept this practice during […]

Driving Private Labels: The Role of Kosher Certification in Retailers’ Success

Private Labels: A Cornerstone of Modern Retail  In the evolving grocery landscape, private label brands have become a cornerstone of many retailers’ offerings, driving a significant portion of their sales. This growth includes the development of private labels designed to meet specific consumer demands, like kosher certification.  Leading the Kosher Certification Charge: Aldi and Trader […]

Crafting Calm: The Journey of Blue Bear’s Sleep and Wellness Drinks

We interviewed Alex Vialy, co-founder of Blue Bear, a wellness company known for its innovative sleep and relaxation drinks. Alongside his partner Justin, Alex has been instrumental in growing Blue Bear from a simple idea born out of the challenges of the COVID-19 pandemic into a company that is not only unique in its product […]

Rediscovering OUDirect.org and Its Time-Saving Features 

The belief that your success is our success guides everything we do at OU Kosher. We see our relationship with you as a true partnership. We also understand that your responsibilities are critical, whether it’s quality control, food safety, or daily operations. That’s why we’re committed to providing you with the best support and tools. […]

Mindset Energy: How a Father-Son Duo Perfected Their Product

In the competitive world of energy drinks, one brand stands out for its unique approach and commitment to positivity and wellness. OU Kosher certified Moe’s Mindset Energy Drink is designed to foster a positive mindset and a healthier lifestyle. We had the opportunity to speak with Moe, the founder, to learn more about his journey, […]