OU Names Barry Mase Media Sales Director to Develop Kosher Partnerships
“And now for a word from our sponsor.”
That famous line, part of radio and television jargon for decades, is expected to be heard in the near future at the Orthodox Union, thanks to the recent appointment of Barry Mase as Media Sales Director. Mr. Mase explained that he has been charged with “developing branding relationships with companies and non-profit organizations that lead them to partner with the OU in sponsorship and advertising relationships across the broad spectrum of OU media outlets – including the vast OU online network of websites as well as the highly acclaimed Jewish Action magazine.” These sponsors, he said, would be searching for a “niche market of those interested in kosher, where sales are growing by leaps and bounds every year.”
Tu B’Shvat: New Year for the Trees – Good Time to Review Halachic Issues Related to Dried Fruit
There is a general dictum in Halacha that we review issues relevant to each chag prior to it.
OU KOSHER Expresses Gratitude To Beren Foundation Of Lakewood, NJ
The Orthodox Union Kosher Division today expressed its gratitude to the Harry H. Beren Foundation of Lakewood, NJ, for renewing and increasing its grant in support of OU Kosher’s kashrut education programs.
OU KOSHER Seminar for Industry Professionals, March 6
OU Kosher, the largest and most recognized kosher certification organization in the world, will present a one-day seminar for the candy, snack, nut and confectionery industries at the Orthodox Union headquarters in New York, 9:30 a.m. to 4:30 p.m. on Tuesday, March 6.
OU KOSHER Colleagues Share Their Knowledge
Who better to inform the experts at OU Kosher about the latest developments in the constantly evolving world of food production than other experts at OU Kosher? The OU Kashrut Division has instituted a series of monthly in-house presentations in which colleagues bring senior staff and rabbis in the field up to date on specialties other than their own.
OU Announces Three New Kosher Tidbits Programs On OU Radio
The Kosher Tidbits radio program of the Orthodox Union’s Kashruth Division has added three new presentations to the 40 already recorded exploring the technicalities of kosher law. The segments on wine, eggs, and bakers and cooks are intended to explain the finer points of kashruth to students of all ages; rabbis and scholars; and the wider kosher-keeping audience.
Don’t Forget to take Your Vitamins – Don’t Worry, They’re Kosher
A growing number of Americans across the country are becoming more health conscious and their shopping carts are showing it – packed with organic produce; soy franks and burgers; spelt bread and pretzels; and a variety of vitamins and herb products.Today’s national supermarket chains are responding to this wholesome trend, featuring an expanding vitamin and herb section with multiple shelves of every combination, brand and potency. Thanks to the foresight and business acumen of a number of major vitamin companies, more and more kosher customers are frequenting these supplement sections, happily perusing an assortment of OU kosher brands. Words like antioxidant, ginkgo biloba, and glucosamine have made it into the kosher community’s vernacular, kitchen cabinets and daily nutritional regimen.
OU KOSHER Announces Debut of OU Direct
The message from the Orthodox Union Kosher Division is as clear as can be: “Managing Your Account Has Never Been Simpler.” The source of this management wizardry is www.oudirect.org, the new six-part website designed to provide a vast amount of information to companies certified kosher by the Orthodox Union. After a period of testing, OU Direct went online this week.
OU Kosher’s Rabbi Menachem Genack Named to the Forward 50
Rabbi Menachem Genack, Chief Executive Officer of OU Kosher, was named to the Forward 50, one of the highest honors in the Jewish world today.
