The Kosher Market
The China Syndrome: Products Help To Fuel Giant Economic Growth
There is no doubt that anyone who has visited China in the last decade as a tourist or businessman has seen the unbelievable growth taking place in every phase of the Chinese economy, save for population. (As of this writing the population is holding at approximately 1.3 billion people.) Like any other industry in China, the food industry is hardly an exception. When numbers are spoken about in China they are not in terms of tens of thousands or even hundreds of thousands, but rather in terms of millions and billions.
New Mintel Survey Reveals: 21% of Americans Eat Kosher
(CHICAGO) Americans of all backgrounds are buying kosher products with the full knowledge that they are buying kosher, is a conclusion of a new study by the Mintel Organization, a global supplier of consumer, media and market research. The report, which is due to be released later next month, will be the second study of […]
OU KOSHER Bringing Boom For Business & Consistent Quality To Consumers
IF THE 70’S ADAGE, “you are what you eat” still holds true, we’re all becoming one big kosher world. Ever since the Biblical commandment to the Jewish nation over three thousand years ago, keeping kosher has remained a vigilant way of life for millions of Jews. But who could have predicted that kosher food production […]
Marketing Tips: If You’ve Got It – Flaunt It
Letting your customers know that you are OU-certified should be as much a part of your marketing strategy as any other significant benefit your product offers. Be sure the OU logo is clearly visible in your advertising—either on the product label or elsewhere in the ad. Feature OU certification on your website. Ask our marketing […]
The Modern Passover Marketing Story
Rabbis travel half way around the globe for special production runs that may last no more than a day, although preparation may take as much as a week. Major national brands remove ingredients from their products, often replacing them with such popular Passover ingredients as apple cider and potato starch, all in deference to the […]
Keeping Up with Passover Trenditions
Supermarkets across the globe know just the right moment to signal the Jewish consumer’s Passover panic. About six weeks before the holiday begins, the conspicuous Passover products display reminders appear–endless boxes of matzah, jars upon jars of gefilte fish, and bottles of grape juice, throwing the calmest of consumers into a flurry of mental ruminations. […]
From The Editor
The very Hebrew name for the holiday, Pesach, refers to a conversant mouth. The matzah rabbinically referred to as lechem oni, poor man’s bread, is seen not simply as a food consumed when hastily leaving Egypt, but as a medium for discussion and elaboration on countless Passover themes. The Bible instructs that we verbally communicate […]
The Sleeping Giant: The Kosher For Passover Market
The scene in my local supermarket is a familiar one each year. A few weeks before Passover, the first shipment of OU-P (P=KOSHER FOR PASSOVER) Coca-Cola arrives and is placed on display for sale. Immediately, customers pounce on the coveted drink and within a few hours the shelves are left empty and barren. New Passover […]
OU Symbol: More Than Just Food To Eat
An editorial from Behind the Union Symbol, explaining the significance behind Kosher supervision and eating kosher food.
The Kosher Advantage
Background It’s one of those classic radio and television ads. A group of sheepish executives are huddled around a large corporate table. The CEO storms into the room and pounds on the table. “Sales are down, and we’re on the verge of bankruptcy. Can’t go on like this much longer. Jim, Nancy, Bill, Theresa…we need […]
