New to the OU: Java Like No Other: Zicaffe!


031It’s unanimous. A day without Zicaffe coffee is like a day…without coffee.

Back in 1929, Vito Zichittella, a coffee lover and connoisseur, opened a small coffee-roasting shop in Marsala, Western Sicily. His business was so successful, he started selling his delicious Caffè Zichittella all across Western Sicily.

Four generations later, Zichittella’s coffee success continues satisfy.

032For more than 80 years, the Zichittella family have carried on the business with the same passion as its founder Vito. By the early 1970’s Vito’s sons started taking care of the business, and the company became a limited, under the name of Zicaffè Spa – also the name of its coffee blends. With the goal of expanding the distribution network, first at national, later at international level, in 1977 the company moved its production to larger premises.

Since the very beginning, the company has always pursued a high-quality product policy, importing the finest green beans directly from producing countries, namely Brazil, Guatemala, El Salvador, Ethiopia and India. Over the decades of experience, Zicaffe perfected its roasting, blending and grinding techniques currently employing the latest computer technology, adeptly supervised by a dedicated staff.

Business is booming. Zicaffè exports its coffee blends in more than 50 countries, in all the five continents. The 2016 turnover for Zicaffè was 13 million Euro, 50% of which was generated by Export sales. That same year the company received OU Kosher certification, which included OU Kosher-for-Passover.

028“It has been a mandatory step of our marketing sales strategy. Kosher products are highly sought in an increasing number of countries,” says Giuseppe Trovato, export manager for Zicaffe. “both because of the presence of Israeli communities and because the certification is a guarantee of the highest food production standards.”

Vito Zichittella, Zicaffe’s esteemed coffee visionary, would heartily agree.