What Is Kosher for Passover?
Every year, OU Kosher certifies thousands of products with a special OU-P (P for Passover). The OU-P symbol indicates that all the ingredients have been investigated for their Passover status, the production equipment has been judged to be Passover-compliant, and an OU inspector was present for a special Passover production.
The Kosher for Passover Market
According to Impact Group News, over 90 percent of American Jews purchase Passover items and/or participate in a Seder meal. The Passover shopping season accounts for $1.3 billion of the $12 billion Kosher food market. OU’s websites see consumer traffic increase by over 300% during Passover season. It is no wonder, therefore, that research shows that Kosher for Passover products can significantly increase revenues.
As with standard OU Kosher certification, there are reasons beyond the religious for which consumers may prefer an OU-P product. Many of the millions of Americans who suffer from Celiac disease, and those who generally prefer gluten-free foods, trust the OU-P symbol to guide them in their gluten-free shopping, stocking up on the OU-P products during Passover season for the rest of the year.
Passover shopping begins a month or two in advance so initiating the process to obtain Passover certification will put you in a solid position to be prepared.
Over the years, companies have revolutionized kosher for Passover products with increasingly sophisticated technology and creativity. Often, a product becomes so recognized during Passover, it is used year-round.
Which Products Are Excluded From Passover Certification?
The Passover diet excludes almost all products containing wheat, rye, spelt, oats, and barley. Additionally, most Passover diets have the custom of excluding beans and legumes, and their derivatives, including items such as soy lecithin. The OU has a Passover department that can help you evaluate whether your raw materials can qualify for OU-P certification. They can even sometime help find substitutions for ingredients that lack the proper Passover status. Contact our Passover experts at firstname.lastname@example.org