OU Kosher has introduced a new search page for Letters of Certification (LOCs), making it more convenient for businesses to display accurate information regarding the kosher certification status of their products. The updated LOC search engine page enables businesses to search for products by name, company, category, or keyword.
Enhanced User Experience
The new LOC search engine page is a significant improvement over the previous static version. Its user-friendly interface and easy navigation simplify the process for businesses to verify their products’ kosher certification status and share this information with their customers.
Comprehensive Kosher Database
While the LOC search engine page provides information on OU Kosher certified products, the OU Kosher database (UKD) is a comprehensive database that includes all OU Kosher approved kosher agencies with over 1 million products and ingredients. The UKD is an extensive and detailed database that goes beyond just the OU Kosher certification, providing a wealth of information on kosher certification from many different agencies.
Accessing the UKD
Access to the UKD is only available to companies through OU Kosher’s program management website. If a company has started the process of getting certification, they may be able to get access to the UKD by contacting their account representative or Rabbinic Coordinator.
Benefits of Sharing the Certificate Link
One of the key benefits of the new LOC search page is that businesses can share the link to the certificate with all of their customers. By linking the certificate to the page mentioning kosher certification, businesses can help their customers quickly and easily access the most up-to-date and accurate information about the kosher certification status of their products.
Value of Posting the Certificate on Company Websites
Posting a kosher certificate on a company’s website can provide numerous benefits:
- Increased transparency: By displaying the certificate, businesses showcase their commitment to transparency and provide customers with easy access to kosher certification information.
- Enhanced credibility: Showcasing the kosher certification status can instill confidence in customers who prioritize kosher products, reinforcing the business’s credibility and trustworthiness.
- Expanded market reach: A visible kosher certificate on a company’s website can attract new customers who specifically seek kosher products, helping businesses tap into a broader market.
- Improved customer experience: Direct access to the certificate allows customers to quickly verify the kosher status of a product, enhancing their overall experience with the brand.
In future versions, businesses will be able to embed the certificate directly on their website, making it even easier to communicate product information. This feature will further streamline the process of sharing kosher certification details with customers.
Applicability for Various Business Sizes and Industries
The new search page for LOCs is available to businesses of all sizes and industries. Whether a company is just starting out or is an established industry leader, this tool can help improve customer trust and make it easier to communicate product information.
To learn more about the new search page for LOCs and how it can benefit your business, visit the LOC website.