Fine Foods from Israel & Israel Export Institute

Mediterranean cuisine is more and more popular among American consumers. With this in mind more than 30 Shoprite stores, in conjunction with the Israel Export Institute, are launching a “Fine Foods from Israel” promotion in December to tie in with the Chanukah and Christmas holidays.

Designed to introduce many new Israeli products to the American market, the promotion will feature a special section in each store displaying the “Fine Foods from Israel” logo as well as attractive point of sale signage.

Israel is already known for its fresh dairy products, delectable processed foods, natural and healthy kosher cuisine and cut flowers. The “Fine Foods from Israel” promotion will offer Shoprite customers a wonderful selection of cookies, crackers, olives, olive oil, preserves, sauces, dressings, teas, candy, confections, fish products, soups, dinners, condiments, nuts, spices, sugar-free health bars, baklava and couscous.

Among the participating companies you’ll be able to find fine products made by Osem, Elite Strauss, Wissotsky Tea, Amnon & Tamar, Barth Ltd., Couscous Maison, Eretz Shemen Zait, Kinneret Farm, Kvutzat Yavne, Leiman Schlussel, Machroum Dlicates, Matzot Aviv, StarKist, Tempo, Tnuva, Tivit and Neptune Food Products.

With its great variety of new products, the ”Fine Foods from Israel” campaign will help participating stores attract shoppers of all ethnic and religious backgrounds.