When companies choose to go kosher, there are two essential benefits to the Jewish community. First, they are now opened up to new products. Second, because of the extra supervision, there is a greater assurance in the quality and safety of the products since sources of the ingredients are vetted more carefully.
The company was founded in 1988 and has enjoyed great expansion. Just last year they moved into a new 30,000 sq. ft. facility in Miamisburg, Ohio. They run their organization based on the mottos of love, creativity, tenacity and joy.
Why the company went kosher
The featured video above explains their understanding of kosher and how kosher has helped them expand. Polly Tartaro, Food Safety Manager of Killer Brownies, explains that there was an actual business benefit to going kosher. She said, they decided to become kosher certified because “there were a few retail organizations that had a few stores that we were not allowed in because the entire store was kosher.” Also, she said, by adopting kosher, “they were opened up to a whole new group of people that never got to experience our brownies.” She talks about their system of verifying ingredients and their strict sanitation program which, again, bolsters the notion that kosher increases product safety.
Going clean and moral outsourcing has become a top priority for many companies and The Killer Brownie Company is no exception. They ethically source cocoa, use unbleached flour, do not use partially hydrogenated oils, use 100% natural flavors, have no artificial preservatives, are bovine somatotropin free (rBST-free), meaning it’s hormone free, and no artificial colors are added.
The Killer Brownie Company not only offers many products, but they make them available in creative ways. For instance, they sell the Party Favorites Gift Tin that features four distinct flavors, Cookies & Cream, Confetti, Raspberry and Triple chocolate. Their Kitchen Sink Brownie Bites are blonde brownies drizzled with sprinkles, M&M’s and mini chocolate chips. They can be enjoyed personally or, just like the other assortments, be sent as a gift or gesture of goodwill. They have Peppermint Killer Brownie Bites which is a fudgy chocolate brownie encased in peppermint cream. If you’re looking to go simple they offer Brookie Bites, a 16-pack with a chocolate chip flavor.
The baking market
The baking industry, on the whole, is a huge economic driver for the United States. According to the American Baker’s Association this industry “employs almost 800,000 people in the United States.” The industry hasn’t been immune to existing supply chain impairments. For instance, because of ingredient shortages soybean oil has skyrocketed by 238%. Still, according to PR Newswire the industry is currently valued at $16.6 billion and is expected to reach $22.3 billion by 2026.
Being kosher has many benefits. Two that stand out are ingredient vetting and appealing to a large kosher audience. The Killer Brownie Company has embraced both of these ideas and has chosen to go kosher with much forethought. They have a congenial corporate environment that lives by impactful ideas. They are a player in a billion-dollar market but remain committed to being watchful of which ingredients they use and manage to present their products in multiple variations.
To read more about The Killer Brownie Company: visit https://oukosher.org/companies/the-killer-brownie-company/