The Benefits of Kosher Certification with OU Kosher
Most Americans eat some kosher food every day, but chances are they’re not aware of it. Take a walk down the aisles of any supermarket and you will see that OU certification appears on over 60% of America’s produced foods that are certified kosher, from the coveted Oreo to the thirst-quenching Coca-Cola. Over $150 billion of kosher certified products are consumed annually, and spending continues to rise dramatically.
The logo has become an increasingly important marketing device which generates additional revenues by expanding the size of the market. Supermarkets favor brands with OU certification because it gives the product a competitive edge that makes it sell faster. That also means that certification can lead to an increase in a company’s private label business.
There is clear evidence that a kosher symbol boosts market share, that a kosher product can win more favorable shelf space, and that positioned next to a competing non-kosher brand, a kosher product will do better by 20%. This data has remained constant even in the smaller cities, far from heavier concentrations of kosher Jews.1
Going kosher is an investment your company makes in order to increase market reach and share. We are ready to support you in any way we can in achieving your goals.
- Source: Integrated Marketing Communications.