To Reach Health-Conscious Consumers, Brands Seek Out Data-Driven Kosher Certification
By Rabbi Moshe Elefant, Chief Operating Officer of OU Kosher Key takeaways: Data-driven certification enables agility and market growth: Advanced ingredient databases now let manufacturers instantly verify or update kosher status, helping them adapt recipes quickly to meet evolving consumer preferences — like vegan, vegetarian, and clean-label trends — while maintaining compliance. Kosher certification broadens appeal to […]