Overview of New OU Kosher Certified Product Launches in 2024 

Overview of New OU Kosher Certified Product Launches in 2024 

The first half of 2024 has seen a variety of new products from companies that proudly carry the OU Kosher certification. These new offerings cater to the dietary needs of the kosher community and bring unique flavors and health-conscious options to the market. Here’s a look at some notable new product launches. 

Tate’s Tiny Chocolate Chip Cookies 

Tate’s Bake Shop has introduced a delightful range of new cookies in March 2024, perfect for cookie lovers on the go. The new Tiny Tate’s, available in chocolate chip and snickerdoodle varieties, come in convenient 5.5-ounce resealable bags. In addition to these miniature treats, Tate’s has also launched new full-sized snickerdoodle cookies and salted caramel chocolate chip cookies, the latter having first debuted as a limited edition in 2023. These tasty treats are available at Safeway/Albertsons, Publix, Whole Foods, Walmart, and ShopRite. 

Nutritional Information (per 17 cookies): 

  • Calories: 150 
  • Fat: 8g (Saturated Fat: 4.5g) 
  • Sodium: 170mg 
  • Carbs: 19g (Fiber: <1g, Sugar: 10g) 
  • Protein: 2g 





Jif Peanut Butter & Chocolate Flavored Spread 

Jif has made a significant innovation with their new Peanut Butter & Chocolate Flavored Spread, their biggest flavor launch in nearly a decade. This spread boasts 50% less sugar than the leading hazelnut spread with cocoa, making it a delicious yet health-conscious choice. 

Nutritional Information (per 2 tablespoons): 

  • Calories: 200 
  • Fat: 15g (Saturated Fat: 3.5g) 
  • Sodium: 85mg 
  • Carbs: 13g (Fiber: 2g, Sugar: 10g) 
  • Protein: 5g 




Unreal Chocolate Covered Pretzels & Almonds 

At the end of March 2024, Unreal Snacks introduced four new chocolate treats: milk and dark chocolate-covered pretzels, and dark chocolate and dark chocolate coconut-covered almonds. The pretzels are grain- and gluten-free, while the almonds are certified vegan, catering to various dietary preferences. These products are available on Unrealsnacks.com, Amazon, and Whole Foods. 

Nutritional Information (per 1 ounce): 

  • Calories: 160 
  • Fat: 13g (Saturated Fat: 5g) 
  • Sodium: 5mg 
  • Carbs: 10g (Fiber: 3g, Sugar: 6g) 
  • Protein: 4g 




Yasso Fruit Bars 

Yasso, known for its frozen Greek yogurt, has expanded its dessert selection with three new frozen fruit bars: Strawberry Chocolate Crunch Bars, Strawberries & Cream Bars, and Creamy Mango Bars. These refreshing treats, made with real fruit, are now available at select retailers nationwide. 

Nutritional Information (per 2 bars): 

  • Calories: 270 
  • Fat: 13g (Saturated Fat: 11g) 
  • Sodium: 85mg 
  • Carbs: 32g (Fiber: 1g, Sugar: 27g) 
  • Protein: 8g 




Dove Milk Chocolate Tiramisu Promises 

Dove Chocolate has enhanced its Promises line with the new Milk Chocolate Tiramisu Caramel Promises. This indulgent treat combines coffee, chocolate, and caramel in a tiramisu-flavored caramel center covered in milk chocolate, available in stand-up pouches at retailers nationwide. 

Nutritional Information (per 4 pieces): 

  • Calories: 160 
  • Fat: 9g (Saturated Fat: 5g) 
  • Sodium: 35mg 
  • Carbs: 19g (Fiber: 0g, Sugar: 17g) 
  • Protein: 2g 




Dave’s Killer Bread Rock ‘N’ Rolls 

March 2024 saw the introduction of Dave’s Killer Bread’s first-ever nationally available roll, Rock ‘N’ Rolls. These rolls are certified USDA organic, non-GMO, and free from artificial ingredients, preservatives, colors, flavors, high-fructose corn syrup, and bleached flour, available in 12-count bags. 

Nutritional Information (per roll): 

  • Calories: 110 
  • Fat: 2.5g (Saturated Fat: 0g) 
  • Sodium: 230mg 
  • Carbs: 19g (Fiber: 3g, Sugar: 3g) 
  • Protein: 5g 




Häagen-Dazs Ice Cream (New York Strawberry Cheesecake) 

In February 2024, Häagen-Dazs introduced two new ice cream flavors for the first time since 2022: Vanilla Caramel Pecan and New York Strawberry Cheesecake. The latter features creamy cheesecake ice cream, sweet strawberry sauce, and spiced graham cracker pieces, available in 14-ounce containers for $6.49. 

Nutritional Information (per 2/3 cup): 

  • Calories: 300 
  • Fat: 12g (Saturated Fat: 12g, Trans Fat: 0.5g) 
  • Sodium: 105mg 
  • Carbs: 44g (Fiber: 0g, Sugar: 24g) 
  • Protein: 4g 




Reese’s Baking Mixes

Peanut butter and chocolate fans now have not one, not two, but three new ways to enjoy this iconic flavor combination. Reese’s recently joined forces with Betty Crocker for the rollout of three new baking mixes that are now available nationwide. The Betty Crocker-branded mixes include Reese’s Lava Cake Mix, Reese’s Peanut Butter Muffin Mix, and Reese’s Peanut Butter No Bake Bars Mix. The Reese’s Lava Cake Mix is a limited-time offering, while the other two mixes are permanent additions to the Betty Crocker lineup.

Nutritional Information (per 1/3 cup muffin mix):

  • Calories: 250
  • Fat: 6g (Saturated Fat: 3g)
  • Sodium: 520mg
  • Carbs: 44g (Fiber: 1g, Sugar: 25g)
  • Protein: 5g


These new products are a welcome addition to the kosher market, offering innovative flavors and health-conscious options for consumers. Be sure to look for these new items at your favorite stores and enjoy the delightful taste of these OU Kosher certified products. 

Gary Magder