As the Festival of Lights approaches, kosher-certified companies have the perfect opportunity to connect with their loyal and informed consumers by wishing them a Happy Hanukkah. Jewish Action, the OU’s, non profit flagship quarterly magazine, offers an exceptional platform to reach over 150,000 North American kosher consumers— that include sophisticated, affluent, and influential readers who are excited about finding out about the newest and best in kosher food and beverage products.
Former Patrón executives launched Weber Ranch Vodka. They wanted to introduce their new product to kosher consumers and placed a full page ad in Jewish Action Magazine.
Exclusive Opportunities for Advertisers
With prices starting at just $395, advertising in Jewish Action offers an affordable way to engage your target audience during one of the most festive times of the year. By advertising, you can send warm Hanukkah greetings while taking advantage of valuable opportunities to engage with a loyal readership. Many advertisers have successfully used QR codes to offer exclusive discounts, driving traffic to their websites and encouraging immediate purchases.
Why Choose Jewish Action?
- Loyal and Engaged Consumers: Jewish Action’s readership is not only loyal but also highly engaged. These consumers trust the brands they support and frequently share their experiences on social media, amplifying your reach organically. With a limited number of kosher-certified products available, they are always eager to try new products and explore fresh offerings.
- Community Connection: By advertising in Jewish Action, you demonstrate that your brand understands and speaks the language of the kosher community. This connection fosters trust and strengthens brand loyalty, positioning your company as an integral part of their celebrations and daily lives.
- Extensive Reach to a Sophisticated Audience: Jewish Action reaches a well-informed, affluent, and influential consumer base. With over 180,000 print readers and thousands more engaging online, your message will reach a broad and active readership. Whether through print, the website, or a newsletter with open rates well above industry benchmarks, your brand will be seen by a valuable audience.
DIJAS Natural Foods Jewish New Year ad in Jewish Action Magazine. The ad is on the inside front cover of the magazine.
Showcase Your Kosher Excellence
Whether you’re announcing a new product launch or reminding consumers of your existing kosher-certified range, Jewish Action provides the ideal stage. Highlight your commitment to quality and tradition, ensuring your brand is part of their holiday celebrations.
Free Marketing Opportunities through OU Kosher
In addition to paid advertising in Jewish Action, OU Kosher is happy to discuss free marketing opportunities for companies that provide products, ingredients, and services for food manufacturers. These include:
- Company profiles in the OU Kosher Industrial Newsletter, which reaches a targeted audience within the food manufacturing industry.
- Placement on the OU Kosher Website, offering valuable exposure to kosher-certified food manufacturers.
These free opportunities are an excellent way to raise your profile and showcase your offerings to a broad range of kosher food producers.
Get Started Today
Don’t miss the opportunity to connect with this dedicated kosher audience. Advertise in Jewish Action this Hanukkah and let your brand shine during the festive season. For more information on paid and free marketing opportunities, and to view examples of successful ads, contact our advertising team at gmagder@ou.org.