About ASK OU

As the leader in worldwide kosher certification, the Orthodox Union takes additional steps to serve as a leader in educating the public in matters of kosher law. Over the past several years, OU Kosher, in partnership with the Harry H. Beren Foundation of New Jersey, has developed numerous kashrus educational programs for the benefit of […]

Connect with Your Kosher Consumers this Hanukkah Through Jewish Action Magazine 

As the Festival of Lights approaches, kosher-certified companies have the perfect opportunity to connect with their loyal and informed consumers by wishing them a Happy Hanukkah. Jewish Action, the OU’s flagship quarterly magazine, offers an exceptional platform to reach over 180,000 North American kosher consumers—an extensive reach that includes sophisticated, affluent, and influential readers who […]

An Eruv Tavshilin Q&A

Q:  What is the reason for Eruv Tavshilin? A: When the second or eighth day of yom tov falls on Shabbat, or if Shabbat falls immediately after yom tov, it is rabbinically forbidden to cook or prepare on yom tov for Shabbat. When executed properly, an Eruv Tavshilin allows one to prepare food for Shabbat on yom tov.  Interestingly, there is no Torah prohibition to […]

Pas Yisroel List For 5785 – 2024

Updated September 26, 2024  –  Elul 5784 The Tur (Orach Chaim, Siman 603), based upon the Talmud Yerushalmi, cites the custom for Jews to be stringent during the Aseres Yimei Teshuva to eat exclusively ‘Pas Yisroel’ bread. Even those Jews who generally do not exclusively eat ‘Pas Yisroel’ are encouraged to accept this practice during […]

The Pistachio Chocolate Bar

Known as the Dubai bar, this pistachio-creamed milk chocolate bar is gripping the country. Easy to make, this shredded phyllo dough mixed with pistachio paste encased in milk chocolate, achieves a marked taste. Israeli-based, 7th Heaven, certified kosher by the OU, produces a dairy-free option. In terms of health, both chocolate and pistachios are filled […]

Crispy Rice Sushi Squares

Crispy rice is trending and can give your made-at-home sushi a new taste and crunch. Rabbi Chaim Goldberg, the OU fish expert, explains the kosher parameters of buying salmon in this video, and for other fish, here. In this way, you can spice up your favorite fish to be enjoyed on a crispy fried rice square. […]

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