Anthony Chan of ACESAP Marketing Services of Singapore has joined the Orthodox Union as an Asian Sales Representative, Rabbi Eliyahu Safran, Vice President of Communications and Marketing for the Orthodox Union Kosher Division, announced today.
The OU’s kosher supervision label, the , is the world’s most recognized kosher symbol and can be found on over 400,000 products manufactured in 83 countries around the globe.
Mr. Chan has spent most of his career in the field of sales and marketing. In the past 25 years, he has organized many trade exhibitions in Asian countries, helping international exhibitors gain access to the Asian market.
Utilizing his marketing skills and understanding of Asian and Australasian culture, he therefore can help pinpoint opportunities to manufacturers in the Food and Beverage industry on how they can increase their visibility and sales. As the regional representative for the global operations of OU Kosher, Anthony believes that manufacturers who apply for OU Kosher certification can expand their sales to the kosher community worldwide. They can then enjoy an increase in sales in a market that has always been available, but they could not access without kosher certification.
“I am pleased to welcome Anthony to the Orthodox Union’s marketing and sales team,” declared Rabbi Safran. “Anthony will be a valuable asset to our continued growth in Southeast Asia, as more and more ingredient and food manufacturers obtain OU Kosher certification globally.”