With kosher certification from the Orthodox Union, Manischewitz has announced the introduction of a new line of pareve (non-dairy) cake mixes. This new line, which consists of Extra Moist Yellow and Chocolate Pareve cake mixes, was introduced at the Kosherfest exposition in November at the Jacob Javits Center in New York City.
“Quality non-dairy products are very important to OU consumers and this is an important addition to the list of quality pareve products we proudly certify,” declared Rabbi Moshe Elefant, Chief Operating Officer of OU Kosher. “It is no secret that the OU’s non-dairy endorsement is sought after by many in the marketplace, including, among others, those who are lactose intolerant. The OU is very proud of its ongoing relationship with the Manischewitz Company and looks forward to assisting it to bring many more quality items to the kosher marketplace.”
“Manischewitz is constantly looking for ways to meet the needs of today’s consumer,” said Jeremy J. Fingerman, President and CEO of R.A.B. Food Group, LLC, owners of the Manischewitz brand. “We decided to introduce a new line of pareve cake mixes when we realized that the kosher consumer needed a simple and delicious solution to their everyday pareve needs.”
Manischewitz cake mixes will be available in early May, 2006 in 18.25 oz. boxes and will retail for approximately $2.49 a box.