Impulse First Kosher Energy Drink

November 22, 2004

Impulse Energy Drinks are the first in their category to have OU Certification. According to Impulse, it’s an momentous marriage between the “Worlds Best Tasting Energy Drink” voted by Americas Food and Beverage Association and the “World’s Best-Known Kosher Trademark.”

“Impulse made a smart and innovative decision to become Kosher. From my experience and years with the Orthodox Union, I have been privy to witness the growing amount of products requesting to go kosher. With all the health concerns surfacing, being kosher has become a mainstream market demand. Impulse’s initiative and eagerness to go kosher proves to me that they are dedicated to customer satisfaction.” Rabbi Elefant, Orthodox Union.

Impulse strategically made a decision to make their complete line of energy drinks Kosher – IMPULSE ENERGY Original, IMPULSE EXTREME Sugar Free Triple the Energy & IMPULSE ZERO Zero Sugar & Zero Carbs & Zero Calories. Impulse recognized there was no energy drink available to the people who follow kosher dietary laws. Knowing how fast and promising the energy drink category is, Impulse acted immediately. Impulse is constantly improving and developing innovations that directly respond and satisfy today’s consumer demands. Being able to market Impulse as great tasting, sophisticated, lifestyle and NOW KOSHER energy drinks only opens the door to a huge amount of business and enter new channels of trade.

“I am very excited to hear that there is finally a Kosher Energy Drink in the marketplace and that Impulse has made energy drinks available for those who are conscientious about kosher dietary laws.” Rabbi Shmuel Goldstein, Lam-Aid Judaic Learning Services.

Impulse Beverage Company is leading the next generation of energy drinks by going beyond their promise to stimulate your senses, activate your body, motivate your mind, strengthen your ability, and improve your performance. The award winning combination of great taste, proven immediate functionality, nutrient, vitamin & mineral composition, and NOW KOSHER along with its modern packaging and intelligent business strategy, positions Impulse as the serious contender in the ever-evolving intensifying energy drink category.

Impulse Beverage Company is leading the next generation of energy drinks. The award winning combination of great taste, proven functionality, modern packaging and intelligent business strategy positions Impulse Energy Drinks to be able to compete successfully as the serious contender in the ever-evolving intensifying energy drink category. Impulse hit the market in 2001, with distribution limited to the South Florida market. According to plan, in just three years Impulse has become the preferred beverage choice of Miami’s famous South Beach. The brand is demonstrating consistent triple digit growth and worldwide awareness. As a result of the strong South Florida market presence and multi-cultural acceptance, Impulse created a high international demand. By year-end, Impulse Energy Drinks will be distributed in 25 countries. Impulse is widely recognized within the international industry as the most promising and best tasting energy drink manufactured and marketed in the USA.

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