FAIRFIELD, Calif., Jan. 16, 2020 /PRNewswire/ — Things are heating up at Jelly Belly Candy Company. Available now, BeanBoozled® Fiery Five™, a new line of progressively hotter Jelly Belly® jelly bean flavors that challenge spicy food lovers to see how hot they can handle.
Available on JellyBelly.com and at retailers nationwide, BeanBoozled Fiery Five lets brave fans explore the world of spice with five true-to-life flavors: sriracha, jalapeño, cayenne, habanero and Carolina Reaper. Each bean is appropriately hot for its placement in this progressively spicy lineup, from mild sriracha leaving tasters with a light burn similar to the sauce to Carolina Reaper packing a major punch. Through focus group testing, Jelly Belly noticed that some consumers could handle the heat, but others – well, others could not. Due to this varying sensitivity, the company will place warnings on packages that recommend BeanBoozled Fiery Five only for healthy individuals over the age of 13.