In a significant development in the world of kosher certification, the Orthodox Union and ABSOLUT® Vodka announces that the ABSOLUT portfolio products have received kosher certification from the OU, the world’s largest and most respected kosher certification. As of Spring 2008, the famed “OU” symbol appears on all ABSOLUT products.
ABSOLUT is recognized for both the quality of its all-natural ingredients, and its celebrated advertising campaigns, including its most recent campaign – ‘In An ABSOLUT World.’ This campaign invites consumers to imagine a world where everything is approached with the same ideal as ABSOLUT approaches vodka – bold, optimistic and constantly challenging the status quo. Now, enhancing its own “ideal world,” ABSOLUT expands the size of its base to include the ever growing number of consumers who follow kosher dietary laws.
“We have taken great care to ensure that our ingredients are all-natural and of the highest quality,” said Ian Crystal, Brand Director, ABSOLUT Vodka. “We are honored to continue the partnership with the Orthodox Union, and its Vice President of Communications and Marketing Rabbi Eliyahu Safran, and are proud to say that our products are now labeled with the renowned OU name.”
ABSOLUT products are manufactured at the V&S blending and bottling facility in Ahus, Sweden, using a revolutionary method of distilling called continuous distillation. To ensure consistently high quality, every drop of ABSOLUT is produced with water from the company’s own well, deep down in pristine aquifers, unreachable by pollution and impurities.
ABSOLUT Vodka now produces the following OU certified, all-natural flavors for kosher consumers to enjoy: ABSOLUT®, ABSOLUT® PEPPAR, ABSOLUT® KURANT®, ABSOLUT® RUBY RED, ABSOLUT® APEACH, ABSOLUT® RASPBERRI®, ABSOLUT® CITRON, ABSOLUT® MANDRIN®, ABSOLUT® VANILLA®, ABSOLUT® PEARS and ABSOLUT® 100.