The other night I was craving pasta. It was like an obsession had hijacked my brain and I couldn’t focus on anything else. If I didn’t have pasta I felt as if I’d go insane. Crazy, but I know you know that feeling, when you desire a specific food, not because you’re hungry, but because […]
Kosherfest, Still Amazing 30 Years Later: OU Kosher’s Marketing Director Looks Back on the Growth of a Show and an Industry
Thirty years ago, when I was a much younger version of myself, I remember sitting in a staff meeting at Lubicom Marketing Consulting, discussing Menachem Lubinsky’s vision for a kosher food tradeshow. In 1988 I was the Show Coordinator for the International Jewish Life Expo for which Lubicom provided public relations and advertising services. The […]
For the last 15 years, the Thaifex World of Food show in Bangkok has been the ultimate food show for innovation. Vendors and visitors travel from across the globe to show off their food and beverage products or to sample some of the products that may not have even hit the market. Some of the […]
What do Paris, New York and Mexico have in common? Answer – kosher certification! Kosher certification has had steady growth over the past twenty years, by an average rate of 15 percent a year internationally. With thousands of products becoming kosher each year, the kosher consumer has choices that were not available to our parents and grandparents fifty years ago.