Z Crackers Refresh

Press Release: For Immediate Release

Z Crackers Refresh:
New Colorful, Smaller Package Goes BIG for the Planet.


Brooklyn, NY (January 1, 2019) – Z Crackers, the Brooklyn-based manufacturers of artisanal hand-made crackers, has announced packaging changes to its award-winning specialty cracker brand.

This refresh introduces a brand-new, bright color palette along with a 30% smaller, 100% recycled tub that cradles the same 8 oz of crackers. Co-founder Keith Pollack says, “We’re addressing environmental concerns for both consumers and us. We all want to create less waste.” This change also makes it possible for Z Crackers to enter new markets and alternative channels of distribution. The lower profile of the tub is a better “fit” for the trending home box delivery businesses like Amazon Direct, Fresh Direct, PeaPod, etc.

“It’s a game-changer, without a doubt,” says Pollack. “While the existing SKUs have always been incredibly well-received, we knew buyers and consumers were trending towards environmentally friendly packaging rather than just price and flavor. This was an opportunity for us to place the best cracker on the market into the sturdiest, re-sealable and GREEN container available.”

“We’ve always listened to our loyal customers and tried to employ their concerns and suggestions. We’ve changed the shape of the crackers to make them more uniform, and have been certified OU KOSHER and NON-GMO. Recently, new manufacturing technologies were made available in packaging and we were finally able to get a tub made of fully recycled materials. We’ve been waiting a long time to make this happen.”

Even with Z Crackers’ winning flavor profiles, tremendous customer feedback and brand loyalty, the challenge in the ever-growing cracker category has been how to differentiate itself. Co-owner and chief designer, Pam Pollack created this bold new design. “The bolder the package, the more Z’s stand out. Store managers have told me that shoppers gravitate toward Z’s new colorful design, making them a refreshing standout in the specialty cracker category.”

Z Cracker flavors include Sea Salt & Olive Oil, Garlic & Basil, Red Onion & Rosemary, Kalamata Olive, Salt & Pepper, and the newest, Everything Good.

About the Brand:

Z Crackers was founded as the Savory Pie Company in 1981. Originally established as a specialty pizza manufacturer, the company transitioned into Z Crackers in 2001, focusing on the production of flavorful, crunchy and rustic whole grain crackers. Z Crackers has since gained national distribution across multiple channels, and counts Whole Foods, Murray’s Cheese, Zabar’s, and Krogers as retail partners.

To learn more about Z Crackers and where to purchase their full line of products, visit www.zcrackers.com.

OU Kosher Staff