13.5% Jump in Google Searches on Kosher

OU Kosher Staff

Secaucus, NJ: On-line interest in kosher foods is soaring, according to Yarden Horwitz, a former trendspotting expert at Google and co-founder of SPATE. Speaking at the opening session of Kosherfest on Tuesday November 13th, Ms. Horwitz revealed that Google searches on kosher grew by 13.5% between August 2017 and August 2018. She noted that there were seasonal spikes such as before Passover where Matzoh is naturally a subject “but so was kosher for Passover beer.”

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