Supersmile is a clinically proven total oral-care system comprised of a professional quality component program for maintaining oral health – complete with a thoroughly safe and remarkably effective (and proprietary) whitening element – specifically designed for quick and convenient personal use by anyone, anywhere, at any time. It was developed by the pioneering cosmetic dentist Dr. Irwin Smigel, President of the American Society for Dental Aesthetics lauded by no less than New York University as “the father of aesthetic dentistry”.