The Kind Movement, founded in 2004, is a mission to make the world a little kinder.
Daniel Lubetzky, founder, and CEO of KIND is on a mission to make the world a little kinder one snack and act at a time. Maker of delicious and nutritious foods, KIND created a new healthy snacking category with the introduction of its first fruit & nut bars in 2004.
“Do the kind thing for your body, your taste buds & your world.”
Nice means well, but it’s not enough. Kind is different. Nice is polite, but it stays out of it. Kind is honest – it speaks up and rises to the occasion. Nice doesn’t add to problems, but Kind rolls up its sleeves and solves them. Nice doesn’t bully, but Kind stands up to bullies. Nice is something you say, whereas Kind is something you do. If we had to sum it up, we’d say this: Nice is passive, but Kind is active. see how you can be KIND every day.
In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career hand selling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place. By using illuminating anecdotes from his own entrepreneurial journey, and celebrating past failures through the lessons learned from them, Lubetzky leaves the reader inspired and equipped with practical ways to challenge assumptions and avoid false compromises every day.