The Orthodox Union (OU) Kosher certification continues to be the gold standard in the global food industry, certifying over 1.4 million products worldwide. We are proud that many of the world’s most iconic brands choose OU Kosher because it is the most recognized kosher certification globally. Brands understand that this certification not only ensures the highest standards of quality and consumer trust but also broadens their audience to include those who observe kosher, halal, and other dietary restrictions. This diverse range of certified products spans across categories—from snacks and beverages to specialty and health-focused foods—demonstrating the growing presence of kosher-certified goods in mainstream markets.
Here are some of the new OU Kosher-certified product launches for 2025, showcasing innovation and market expansion within the industry.
Mondelez – CHIPS AHOY! Baked Bites
CHIPS AHOY! enters the soft-baked snack segment with Baked Bites, a new on-the-go treat inspired by the brand’s signature cookies. This expansion marks Mondelez’s strategic entry into the growing premium snack category, addressing increasing demand for portable, portion-controlled indulgences. The product is designed for convenience, with a resealable snack pack format appealing to retail and foodservice sectors alike. With its well-known branding, Mondelez aims to secure placement in convenience stores, vending machines, and foodservice outlets catering to grab-and-go consumers. Availability: Available in snack packs nationwide. snackworks.com
Free Rein Coffee Co. – Free Rein Reserve Collection
Free Rein Coffee Co. is launching its Free Rein Reserve collection, featuring five unique coffee blends: Cinna-Blend, Concho, San Angelo Sunrise, Pecos, and Kona. The brand emphasizes sourcing premium-quality beans from sustainable farms that adhere to fair trade and organic certification standards. Additionally, it utilizes unique spice combinations to differentiate its blends, ensuring a distinct and high-quality product that meets stringent kosher certification requirements. With a growing interest in specialty coffee, particularly within the kosher sector, Free Rein Coffee Co. aims to expand its market presence among both retail and foodservice providers. The collection is designed to meet demand for artisanal coffee experiences while maintaining high production standards that align with kosher certification requirements. Availability: Available online at freereincoffee.com.
Little Spoon – YoGos Greek Yogurt Pouches
Little Spoon introduces YoGos, organic Greek yogurt pouches made with whole milk, no added sugars, and packed with probiotics. This launch responds to the increasing consumer demand for gut-health-focused dairy products. The YoGos line positions itself within the rapidly growing health-conscious snack category, targeting foodservice providers, schools, and retailers looking for convenient, nutritious snack options. Each variety contains a blend of fruits, vegetables, and probiotics, supporting digestion and immune health. Availability: Available now at littlespoon.com.
Manischewitz – New York Style All-Beef Hot Dogs
Manischewitz expands its lineup with New York Style All-Beef Hot Dogs, available in regular and low-fat options, along with a Kosher for Passover version. The expansion marks the brand’s first refrigerated meat product and is part of a larger effort to modernize its offerings while maintaining its strong position in the kosher food market. With consumers increasingly seeking high-quality, all-beef hot dogs that meet kosher dietary laws, Manischewitz is targeting grocery retailers, delis, and foodservice providers with this new product. The company is investing in a multi-channel marketing strategy, including in-store promotions, digital campaigns, and partnerships with kosher-friendly food distributors. Availability: Now at Publix Super Markets and throughout the Northeast, with a nationwide rollout planned. manischewitz.com
The J.M. Smucker Co. – Smucker’s & Jif PB&J Popcorn (SNAX-Sational Brands Collaboration)
Smucker’s and Jif partner with SNAX-Sational Brands to create PB&J Pop, a popcorn snack drizzled with peanut butter and jam-inspired icing. The collaboration reflects the growing trend of cross-brand partnerships in the snack industry, capitalizing on familiar, nostalgic flavors. With a focus on convenience and indulgence, this launch caters to both wholesale and retail distribution, particularly in club stores, grocery chains, and e-commerce platforms. The kosher certification ensures accessibility to a broad demographic, including kosher consumers and those with dietary preferences aligning with clean-label trends. Availability: Available in 24 oz bags at Costco (Pacific Northwest), 5.25 oz bags at Stop & Shop and Winn-Dixie, and online at cookiepopcandypop.com.
Seven Sundays – Real Cocoa Sunflower Cereal
Seven Sundays debuts Real Cocoa Sunflower Cereal at Costco, featuring a gluten-free, upcycled-ingredient formulation. The use of sunflower protein and coconut sugar aligns with growing consumer demand for sustainable, environmentally friendly products. Upcycled ingredients contribute to waste reduction while meeting industry needs for innovative, sustainable food solutions. Seven Sundays positions this product within the premium cereal category, targeting natural food retailers and bulk food suppliers interested in offering high-protein, clean-label breakfast options. Availability: Rolling out nationwide at all Costco locations by April 2025. sevensundays.com
Conagra Brands – Duncan Hines Dolly Parton’s Comfort Food Line
Duncan Hines expands its partnership with Dolly Parton, launching a new range of grocery, frozen, and snack items inspired by classic Southern cuisine. This launch aligns with increasing demand for nostalgic, comfort-food-inspired offerings in the packaged foods industry. The product line includes mixes for cakes, muffins, and pancakes, appealing to both retail and foodservice buyers looking to offer consumer-friendly baking solutions. The kosher certification provides additional value for hospitality, catering, and institutional buyers seeking to meet dietary preferences and expand customer reach. Availability: Rolling out in early 2025. duncanhines.com
Ferrero North America – Mother’s Cookies Dynamite Dinosaurs
Mother’s Cookies introduces Dynamite Dinosaurs, a chocolate cookie line inspired by the upcoming “Jurassic World” film. With a strong licensing partnership and a visually engaging design, this product is targeted at grocery retailers and mass-market stores capitalizing on film-related promotional opportunities. The playful, kid-friendly branding and unique dinosaur shapes make it an appealing option for school lunches and themed events. Availability: Launching ahead of the film’s July 2025 release. Mother”s Cookies.
Dave’s Killer Bread Organic Snack Bites
Dave’s Killer Bread expands into the on-the-go snacking category with Organic Snack Bites, available in six flavors. This launch aligns with increasing consumer demand for nutrient-dense, minimally processed snacks. The brand’s commitment to organic, whole grain-based ingredients positions it within the premium snack segment, making it a strong option for natural food stores, health-conscious consumers, and bulk distributors catering to wellness trends. Availability: Available nationwide.
Nestlé – Nescafé Liquid Espresso Concentrate
Nescafé debuts its first-ever liquid espresso concentrate in the U.S., addressing the rapid growth in at-home cold coffee consumption, which has surged by 50% over the past five years. With Generation Z and Millennials driving this demand, cold coffee now accounts for one in three coffee purchases outside the home. This product aims to capture the evolving consumer preference for convenient, customizable, high-quality coffee experiences, offering a barista-style solution with minimal effort. The concentrate allows consumers to create barista-style cold coffee beverages with minimal effort. Targeted at both retail consumers and foodservice providers, the product’s versatility makes it suitable for coffee shops, convenience stores, and hospitality businesses looking to expand their cold beverage offerings. Availability: Launching in February 2025. Dave’s Killer Bread
Campbell Soup Company – Pepperidge Farm Holiday Cookie Jar Collection
Pepperidge Farm partners with designer Rachel Antonoff to release a limited-edition Holiday Cookie Jar Collection, featuring four classic cookies in premium collectible tins. This collaboration leverages the growing consumer interest in premium, nostalgic packaging and cross-brand partnerships, which have been shown to increase impulse purchases and enhance brand loyalty. By integrating high-end design with its established cookie offerings, Pepperidge Farm aims to position itself as both a culinary and lifestyle brand, appealing to consumers seeking unique and gift-worthy snack options. This collaboration bridges the gap between food and home décor trends, positioning the collection as both a seasonal treat and a holiday gifting item. Targeted at specialty retailers and premium grocery chains, this launch emphasizes the power of branding collaborations in expanding product appeal beyond the traditional cookie aisle. Availability: Seasonal release, available at select retailers. Pepperidge Farms