GLK has consistently innovated and adapted throughout its 4 generations of food production history. It was the first to use stainless steel vats to produce kraut as well as vacuum systems for loading and unloading tanks, high-speed vertical form-fill-seal equipment, and an automated shredding and sorting process using state-of-the-art lasers and optics.
They’ve also developed a broad range of products including and grab ‘n go single-serve snack items with mass appeals which have helped their bottom line throughout the pandemic as snacking trend grew. Flavored artisanal kraut, shelf-stable kraut in poly bags, and OH SNAP! product line has become a whole new category for pickled vegetable snacks. They will also work with foodservice professionals on developing menu items that help their customers stay at the front of category trends.
As part of its strategy to broaden its market GKL chose OU Kosher Certification which has been part of its clean ingredient panels. GLK’s naturally lacto-fermented, antioxidant-rich, non-GMO, gluten-free, fat-free, cholesterol-free and keto-friendly ingredients and flavors ensures that it will appeal to discerning, health conscious consumers.
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Phyllis Koegel
As the Marketing Director for OU Kosher, the world’s leading Kosher certifying agency, Phyllis is responsible for the marketing and new business development by assisting food producers worldwide obtain OU Kosher certification for their products. Phyllis developed an early passion for consumer behavior and marketing. She joined the Orthodox Union in 2006 after serving as Marketing Manager for Sabra Hummus.
At Sabra Hummus, she helped launch the hummus category to the American market. Hummus became a staple in American households and grew to a billion-dollar food category. Sabra Hummus was purchased by Pepsico in 2008 and has grown to over $1 billion in annual sales.
Prior to joining Sabra, Phyllis was involved in the development and success of the International Kosherfest Trade show. As Show Director from 1989 – 2002, she worked with thousands of Kosher food manufacturers and oversaw the strategic planning and execution of the show. Phyllis was born and raised in Brooklyn, N.Y. She obtained an MBA in Marketing from Pace University in 1988. She now lives in Woodmere, N.Y. and has three children and sixteen grandchildren.
