All across North America this winter students and their teachers in Jewish schools have been entertained and enlightened by OU Kosher’s Kosher Kidz video, which takes them behind the scenes at an ice cream factory to learn what makes a product kosher and to see Jewish law put into practice in the manufacture of every kid’s’ favorite food.
Filmed at the Safeway Ice Cream factory in Seattle, with other scenes taking place in the kitchen of a young boy enjoying himself immensely as he samples the product, the purpose of the video, explains Rabbi Yaakov Luban, OU Kosher Executive Rabbinic Coordinator, who co-wrote the script and went to the factory for the filming, is “that it is important for children to understand why products need supervision and for them to understand the complexity of what is involved – it’s not just some rabbi stamping OU on a package.”
“Safeway officials were most cooperative,” added Rabbi Luban. “They went about their normal business and we shot each phase of production.”
The DVD was distributed free of charge by OU Kosher to at least 1,500 schools, but according to Rabbi Dr. Eliyahu Safran, Senior Rabbinic Coordinator and Vice President of Marketing and Communications of OU Kosher, “many adults and families are enjoying it too and have requested their own copy.”
The video was directed, co-written and filmed by Rick Magder, the OU’s outstanding videographer. It is available for purchase at $10, including domestic US shipping and handling (international additional).