Most Americans eat some kosher food every day, but chances are they’re not aware of it. Take a walk down the aisles of any supermarket and you will see that the kosher symbol appears on over 60% of America’s produced foods with kosher certification, from the coveted Oreo to the thirst-quenching Coca-Cola. Over $150 billion of kosher certified products are consumed annually, and spending continues to rise dramatically.
The OU logo has become an increasingly important marketing device, which generates additional revenues by expanding the size of the market. Certification gives a product a competitive edge that makes it sell faster, thus causing supermarkets to favor brands with certification. That also means that certification can lead to an increase in a company’s private label business.