OU Kosher Senior Rabbi to Address Lima, Peru Conference, Nov 8

November 1, 2007

The worldwide nature of OU Kosher will be demonstrated once again on Thursday, November 8, when Rabbi Dr. Eliyahu Safran, Senior Rabbinic Coordinator and Vice President of Marketing and Communications of the Orthodox Union Kashrut Division, will deliver a web presentation (webinar) to a conference on the Organic and Kosher Foods Market in the United States, being held in Lima, Peru.

The conference is sponsored the American Chamber of Commerce of Peru (Amcham Peru) and will run two days, Wednesday, November 7 as well as November 8. His hour-long presentation will take place at 7:00 p.m. New York time, an hour earlier in Lima. Ancham Peru – La Cámara de Comercio Americana del Perú – represents more than 500 Peruvian and foreign companies whose annual sales add up to approximately 60 percent of Peruvian GNP.

Speaking from the New York headquarters of OU Kosher, Rabbi Safran will discuss the opportunities open to Peruvian companies to export their products to the United States, and how kosher certification, particularly OU certification, expands the market considerably for imports.

The OU’s kosher certification mark is the world’s most recognized kosher symbol and can be found on more than 400,000 products manufactured in 80 countries around the globe. The OU considers Latin America to be a major growth area for certification, and emphases the rewards to companies that carry the OU symbol when they enter the booming U.S. kosher market.

“It was gratifying to receive Amcham Peru’s invitation to participate in their webinar, following the successful webinar presented by OU together with the Food Institute this past August,” Rabbi Safran explained. “Countries around the world are now able to hear and see the OU message via the modern technologies of teleconferencing and we are eager to respond to their requests and needs, particularly as they seek to learn the great advantages of OU certification in their quest to export.”

Rabbi Safran will deliver his webcast to Lima shortly after returning from London, where he will represent the Orthodox Union at the huge Fi (Food Ingredients) Europe Conference 2007. His topic is “The Growing Kosher Market,” which, Rabbi Safran emphasizes, will sound just as good in Peru as in England.