What makes Tate’s Bake Shop treats so deeply delicious? It is something we call “The Bake Shop Way.” It is our commitment to uncompromising quality and bake-craft. It is nourishing the soul and delighting the world with exceptional taste experiences. It is what guides everything we do.
It all started when 11-year-old Kathleen King began baking small batches of her crisp, buttery chocolate chip cookies to sell at her parents’ farm stand.
In 1980, when she was only 21 years-old, Kathleen rented a space her mother spotted and opened her first bake shop. Named after her father, Tate’s Bake Shop is the result of Kathleen’s love of baking and dedication to quality. With a community of loyal customers and lines that stretch out the door, Tate’s Bake Shop is, as the New York Times noted, “worth putting miles on the odometer.”
Raising the Bar
Tate’s Bake Shop continues to raise the bar for itself and the baking community with our award-winning desserts. The recipient of multiple Gold sofi awards, in 2015 our Gluten Free Ginger Zinger cookie was awarded Gold for Best Gluten Free Cookie.
While our Bake Shop is still a local favorite, Tate’s Bake Shop is now an internationally recognized brand, loved for Kathleen’s signature – irresistibly crisp and buttery chocolate chip cookies – as well as an ever-expanding line of cookie flavors and bake shop delectable desserts, including gluten free offerings. Kathleen’s intuition, passion and principles continue to guide everything we do.
The Role of the OU
During the company’s impressive growth phase, the emerging cookie company partnered with OU—the world’s largest and most widely recognized kosher certification agency—to add its kosher symbols to Tate’s entire cookie line.
Companies Like Tate’s Bake Shop Recognize the Kosher Advantage
“Often labels will sport an ‘O’ with a ‘U’ inside. This is the stamp of approval of the largest kosher-certification body, and basically means there’s no need to read the label….” — Wall Street Journal
Over $150 billion in kosher certified products are consumed annually, and the OU kosher symbol appears on close to 70% of America’s most popular kosher certified foods, from Tate’s Bake Shop to Chobani. Why?
Busy shoppers don’t have time to stop and read labels. They will choose the products that have a clear kosher certification. Because of this, a product with a prominent OU symbol is more likely to make it into a shopper’s cart.
OU Provides the Competitive Edge
There is clear evidence that kosher symbols boost market share and win more highly coveted shelf space—a kosher product will outperform a non-Kosher product by 20%.
Tate’s Bake Shop knows this—they recognize the kosher logo as an extremely important tool to enhance their products’ marketability. They know that because products with the OU symbol sell faster, supermarkets favor OU certified products and give them the best shelf space. Ultimately, this generates more sales, and leads to an increase in business.
OU Signifies Quality
Smart brands, like Tate’s Bake Shop, know consistency builds brand loyalty. And because the Orthodox Union carefully reviews all ingredients and production practices before granting its seal, consumers trust the OU seal.
OU certification is a widely recognized symbol of quality by food industry personnel, kosher inspectors, and shoppers. When brands like Tate’s Bake Shop work with OU, their products become an easy first choice, particularly for the kosher consumer.