At SmartSweets, we are on a mission to Kick Sugar, Keep Candy! SmartSweets is revolutionizing candy consumption by tackling one of the largest and most concerning problems hidden in our everyday foods – sugar. We are driving innovation by being a global leader in pioneering the candy you know and love (such as Peach Rings, Red Twists (licorice), Sweet Fish, Sourmelon Bites (sour watermelon slices) & Gummy Bears) – without all the sugar. All our innovations are made with our pinky promise: delicious candy with no sugar alcohols, artificial sweeteners, and added sugar. SmartSweets is candy you can finally feel good about!

Innovation is in our DNA which is why we are committed to relentlessly researching, testing and choosing the most advanced, natural ingredients to create delicious candy you know and love while kicking as many grams of sugar per bag as possible. Every ingredient we use is non-GMO and free from common allergen ingredients. Plus, we use fruit and veggie juices to flavor and color our mouthwatering candy.


We are grateful to consider ourselves a global leader in the sugar reduction movement and believe in setting a new standard in the confectionery industry with our ingredients and innovation philosophy. While we innovate delicious candy without the sugar, our mission is much larger. We want to create a world of sweeter possibilities and help as many people kick sugar as possible. In 2020, we helped people kick over 1.4 billion grams of sugar.

Creating accessibility to radically better choices is important to us. Which is why we provide plant-based and Kosher options: Sweet Fish (Canada), Peach Rings (Canada), Sourmelon Bites (Canada), Red Twists (USA), Sour Blast Buddies (Canada) and Sweet Chews (USA). We believe the Kosher certification is important on our mission so that we can create accessibility to as many people as possible on our mission. While we don’t innovate all our candy for any particular diet, we know that many with certain lifestyle and dietary choices love choosing SmartSweets and we want to empower them to enjoy our #KickSugar candy! Life is short, make it sweet with SmartSweets!