PureWild is a company based in Ojai, California that makes refreshing drinks fortified with wild-harvested marine collagen and adaptogenic botanicals.
From the very start, PureWild’s brand has been defined by an ethos of seeking out high-quality ingredients. Founder Cindy Convery created PureWild drinks as a delicious and better alternative to the collagen powders, bars, and shots on the market. Rather than use collagen from bovine or other untraceable sources, she wanted PureWild to use Type 1 collagen found in sustainably harvested wild marine sources –the cleanest and most readily absorbed collagen on the planet.
Cindy’s search led her to a family-owned fishery based in Nova Scotia that has been in business since 1945. Their small-batch, wild-harvested marine collagen was exactly what Cindy had been looking for: a sustainably harvested collagen sourced from small wild-caught Atlantic cold-water fish.
Cindy’s careful approach to ingredients informs everything by using only fresh organic juices, filtered water and high-quality organic adaptogenic botanicals in PureWild’s line of collagen drinks. The result is a transformative formula that works synergistically to elevate health and beauty from the inside out.*
PureWild drinks are designed to help ease joints, strengthen bones, boost heart health, skin elasticity and maintain overall health.*
THE ROLE OF OU
As a company dedicated to sourcing high-quality ingredients, PureWild wanted to ensure its product met the rigorous standards of kosher certification. That’s why PureWild partnered with the OU, the world’s largest and most widely recognized kosher certification agency, to add the OU kosher symbol to PureWild’s entire line of marine collagen-infused adaptogenic beverages.
COMPANIES LIKE PUREWILD RECOGNIZE THE KOSHER ADVANTAGE
Over $150 billion in kosher certified products are consumed annually. The OU kosher symbol appears on close to 70% of America’s most popular kosher certified foods from PureWild to Chobani.
The Wall Street Journal writes “Often labels will sport an ‘O’ with a ‘U’ inside. This is the stamp of approval of the largest kosher-certification body, and basically means there’s no need to read the label”
Today’s busy shoppers might not have time to stop and read labels. Instead they choose the products that have a clear kosher certification. Because of this, a product with a prominent OU symbol is more likely to make it into a smart shopper’s cart.
OU PROVIDES THE COMPETITIVE EDGE
The evidence is clear: kosher symbols boost market share and win more highly coveted shelf space. A kosher product will outperform a non-Kosher product by 20%.
PureWild knows this and recognizes the kosher logo as an extremely important tool to enhance its products and marketability. PureWild knows that because products with the OU symbol sell faster, that supermarkets favor OU certified products and give them the best shelf space. Ultimately, this generates more sales, and leads to an increase in business.
OU SIGNIFIES QUALITY
Smart brands, like PureWild, know consistency builds brand loyalty. And because the Orthodox Union carefully reviews all ingredients and production practices before granting its seal, consumers trust the OU seal.
OU certification is a widely recognized symbol of quality by food industry personnel, kosher inspectors, and shoppers. When brands like PureWild work with OU, their products become an easy first choice, particularly for the kosher consumer.