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The Rise of Ferrero USA
In Italy in 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa. By 1964, his son Michele and his wife Maria Franca had relaunched his father’s recipe as Nutella. In 1969, Ferrero U.S.A., Inc. first opened for business in New York City.
Upon coming to the U.S., the company focused its efforts on marketing their smallest product—Tic Tacs. Soon after, Ferrero introduced Ferrero Rocher, a chocolate and hazelnut praline that rapidly became a mainstay in American homes. Later the company introduced its original product—nutella—to the U.S. market, where it’s destined to become as big a success as it is in Europe.
Companies Like Ferrero USA Recognize the Kosher Advantage
“Often labels will sport an ‘O’ with a ‘U’ inside. This is the stamp of approval of the largest kosher-certification body, and basically means there’s no need to read the label….” — Wall Street Journal
Over $150 billion in kosher certified products are consumed annually, and the OU kosher symbol appears on close to 70% of America’s most popular kosher-certified foods, from Ferrero USA to Duncan Hines. Why?
There is clear evidence that kosher symbols boost market share and win more highly coveted shelf space—a kosher product will outperform a non-Kosher product by 20%.
Ferrero USA knows this—they recognize the kosher logo as an extremely important tool to enhance their products’ marketability. They know that because products with the OU symbol sell faster, supermarkets favor OU certified products and give them the best shelf space. Ultimately, this generates more sales, and leads to an increase in business.
OU Signifies Quality
Smart brands, like Ferrero USA, know shoppers will choose products with a clear kosher certification, because it signifies quality and attention to detail. The OU carefully reviews all ingredients and production practices before granting its seal, so consumers trust the OU seal. When brands like Ferrero USA work with OU, their products become an easy first choice, particularly for the kosher consumer.
From Italy to the U.S.
Ferrero USA lives up to its mission of creating high quality, fresh, products crafted with precision and careful selection of the finest raw materials. As the company states, their products have become part of everyday traditions and, in most countries, are considered true icons.
“Looking at the launches introduced by the company during his lifetime, there have been few losers and many, many winners: Nutella, Kinder Eggs, Tic Tac, these are all major brands with highly regarded reputations,” Marcia Mogelonsky, director of insight at Mintel, a London-based marketing research company, said of Michele Ferrero.
