At just four years old our CEO and Founder, Jordyn Gudeman, had her first anaphylactic reaction to tree nuts. In a world where food allergies were uncommon, food was not properly labeled and extreme caution had to be taken. Most of her food had to be homemade. Store bought treats and bakery goods were off limits. Due to limited choices, Jordyn began to take an interest in baking nut-free cookies for herself and her family. It was fun and she could enjoy the end results. Soon, family and friends without food allergies found they loved Jordyn’s cookies too!
Over time, food allergies became more common and packaged food labeling now includes cautions for the most typical food allergens. New bakeries and products began to pop up, selling baked goods that were free from the most common allergens but they were dry and flavorless. Why can’t people with only nut allergies enjoy a cookie that is just nut-free and great tasting? This question is the base of our mission. Jordyn knows that nuts do not have to be present in cookies to make them taste good, while some of the other ingredients are necessary. Since all the regular cookie ingredients are included, Eddie G’s Cookies can be enjoyed by people with peanut and tree-nut allergies or without any food allergies at all.
We know the consumers in our market are the ones reading the ingredient labels. This is why it is important to us that Eddie G’s Cookies are made with all-natural ingredients and flavorings and free from any preservatives. Staying true to our roots is what makes our cookies taste like homemade treats!
For us, being OU Kosher-certified means we can take our brand and products to the next level in the market. Consumers trust the OU certification and feel a sense of comfort when buying products approved by the Orthodox Union. When our company was approached by larger customers, we knew we needed something internationally recognized. When competing with internationally distributed brands, we now know we have the edge to prove we belong on the shelves with them. We are looking forward to all the possibilities OU Kosher has opened up for our business!