So Cool Thirst Quencher | Redefining Cool® One Carton at a Time

So Cool Brands was founded to make a difference, to do business in a sustainable and socially responsible way while crafting great tasting and clean, organic, zero sugar beverages for children. Our social mission of helping others was infused into the brand DNA from the beginning.  So Cool remains an authentic brand and business. We built it by adhering to important core values, building a culture rooted in honesty, integrity, social responsibility, and environmental sustainability. These are things our consumers care about, and they reward us with trust and loyalty.

Beyond creating great tasting, zero-calorie, thirst quenching beverages that come from a sustainable source, our goal at SO COOL BRANDS, has always been able to offer moms and dads something different: a children’s beverage that is made with clean ingredients with zero sugar that families can trust.


The Role of the OU

During the company’s growth phase, the emerging beverage company partnered with OU—the world’s largest and most widely recognized kosher certification agency—to add its kosher symbols to all products.

Of this partnership, So Cool Brands co-founder, Ron Berkowitz, says: When reflecting on our brand’s meteoric growth, So Cool must express its appreciation to the kosher certification of the Orthodox Union.

So Cool is the perfect beverage when you’re making better-for-you choices for your children!

Companies Like So Cool Brands Recognize the Kosher Advantage

Over $150 billion in kosher certified products are consumed annually, and the OU kosher symbol appears on close to 70% of America’s most popular kosher certified foods, from So Cool to Arctic Zero. Why?  “Receiving kosher certification was an important milestone for us, stated Mr. Berkowitz.

Moms and dads align with mission-driven brands that offer healthful products for their children. Smart brands, like So Cool, know consistency builds brand loyalty. And because the OU carefully reviews all ingredients and production practices before granting its seal, consumers trust the OU seal.

“At So Cool we’re committed to quality at the highest level and working with the OU is another assurance that we’re meeting those standards,” says co-founder Stephanie Brooke. “We are so proud to work with and be certified by this amazing group, for using its trusted symbol of quality heightens our packaging and overall brand.”

Alex's Lemonade Stand + So Cool Brands

So Cool Brands social mission of helping others is proudly demonstrated by their partnership with Alex’s Lemonade Stand Foundation [ALSF]. Today, ALSF is one of the leading funders of pediatric cancer research in the U.S. and Canada raising more than $200 million so far, funding over 1,000 research projects and providing programs to families affected by childhood cancer.