The Rise of Noosa Yoghurt
When Colorado-based Aussie ex-pat Koel Thomae returned to Australia to visit family, she discovered a creamy yogurt and passion fruit purée in the local grocery store. Thomae knew she had to bring the treat back to the United States.
Upon returning to Colorado, she contacted Rob Graves, a fourth generation dairy farmer with valuable experience in the industry. Once Graves tasted the Australian yogurt, he agreed to partner with Thomae to bring the product to the United States. You know what they say: The rest is history.
Companies Like Noosa Yoghurt Recognize the Kosher Advantage
During the company’s impressive growth phase, the emerging yogurt company partnered with OU—the world’s largest and most widely recognized kosher certification agency—to add its kosher symbols to all products.
“Often labels will sport an ‘O’ with a ‘U’ inside. This is the stamp of approval of the largest kosher-certification body, and basically means there’s no need to read the label….” — Wall Street Journal
Over $150 billion in kosher certified products are consumed annually and there is clear evidence that kosher symbols boost market share—a kosher product will outperform a non-Kosher product by 20%.
All of Noosa Yoghurt’s products are kosher certified, because the company recognizes the kosher certification as an extremely important tool to enhance their products’ marketability.
OU Signifies Quality
And because the OU carefully reviews all ingredients and production practices before granting its seal, consumers trust the OU seal.
OU certification is a widely recognized symbol of quality by food industry personnel, kosher inspectors, and shoppers. When brands like Noosa Yoghurt work with OU, their products become an easy first choice, particularly for the kosher consumer.
Noosa Yoghurt Today
Today, Noosa, which netted $170 million in 2016, has more than 240 employees, is sold in more than 25,000 stores nationwide, and recently completed a $20 million expansion of its factory to meet growing demand. Of its success, Thomae says: “It’s a real testament to staying focused on what we do, which is making bloody good yogurt.”