Nebula Snacks Founding Story
Nebula Snacks strives to create delicious and healthy snacks that are good for humans and the earth. Using only all natural ingredients and eco-conscious packaging, our Zero Gravity Snacking experience won’t weigh down our customers.
Stuck inside in 2020 during the pandemic, Nebula’s founders David Jacobowitz and Matthew Gallagher were passing the time logged into video games from across the country indulging in a Costco sized Hershey’s miniature assortment bag and chocolate covered pretzels, respectively. Checking the nutrition facts as the nights went on, they were startled at how quickly these small snacks added up.
That’s where it started. The journey to disrupt the snacking business.
They found that snacks today are loaded with sugar because the big brands know it’s cheap, tasty and readily available. Additionally, marketed healthy snacks in the market often leave sweet cravings unsatisfied, use artificial sweeteners or sugar alcohols and carry a lingering after-taste.
The testing kicked off and after nearly two years of ideating snacks, researching the best ingredients and testing round after round of recipes in their home kitchens, the first snack was created – Chocolate Bars!
With the product finalized, Nebula Snacks was then born. Inspired by the limitless nature of outer space, the chocolate bars contain zero sugar, are completely plant-based, and are made with only natural ingredients. A Nebula is composed of colorful clouds of dust containing the building blocks of life, often acting as the nursery for new stars. A representation of filling space while also being weightless.
Much like a Nebula, the founders have a galactic amount of snack ideas to eventually bring into existence. Help them change the future of snacking and join our voyage beyond our Galaxy and into Nebula’s Snacking Universe.
Founder David Jacobowitz was born and raised in the Los Angeles Jewish community, attending Harkham Hillel Hebrew Academy and Young Israel of Century City. When discussing the formulation of Nebula chocolate, it was imperative that the product be certified kosher in order to be available to those he grew up with. Furthermore, David knew that for the certification they needed to partner with the OU—the world’s largest and most widely recognized kosher certification agency—to add its kosher symbols to all products.
OU Provides the Competitive Edge
There is clear evidence that kosher symbols boost market share and win more highly coveted shelf
space—a kosher product will outperform a non-Kosher product by 20%.
Nebula knows this—they recognize the kosher logo as an extremely important tool to enhance their
products’ marketability. They know that because products with the OU symbol sell faster, supermarkets favor OU-certified products and give them the best shelf space.