The Rise of Arizona Beverages
This humble family-owned and operated business was born in Brooklyn, NY in 1992. Over the course of the last 26 years, it has become America’s No. 1 tea and juice drink brand and has grown to reach millions of customers throughout the world.
Despite the massive growth, the company has remained true to its roots. Arizona Beverages is committed to manufacturing great-tasting products made with top-quality ingredients and presented in uniquely designed, eye-catching packaging. That’s no easy feat, given the company’s commitment to affordability—today this day, despite rising production costs, their signature ‘big cans’ cost just 99 cents.
The Role of the OU
During the company’s impressive growth phase, the emerging beverage company partnered with OU—the world’s largest and most widely recognized kosher certification agency—to add its kosher symbols to its products.
“Often labels will sport an ‘O’ with a ‘U’ inside. This is the stamp of approval of the largest kosher-certification body, and basically means there’s no need to read the label….” — Wall Street Journal
Over $150 billion in kosher certified products are consumed annually, and the OU kosher symbol appears on close to 70% of America’s most popular kosher certified foods.
Arizona Beverages knew that to become America’s No. 1 tea and juice drink brand, they needed a product accessible to all consumers.
OU Provides the Competitive Edge
There is clear evidence that kosher symbols boost market share and win more highly coveted shelf space—a kosher product will outperform a non-Kosher product by 20%.
Arizona Beverages knows this—they recognize the kosher logo as an extremely important tool to enhance their products’ marketability. They know that because products with the OU symbol sell faster, supermarkets favor OU certified products and give them the best shelf space. Ultimately, this generates more sales, and leads to an increase in business.
OU Signifies Quality
Smart brands, like Arizona Beverages, know consistency builds brand loyalty. And because the OU carefully reviews all ingredients and production practices before granting its seal, consumers trust the OU seal.
OU certification is a widely recognized symbol of quality by food industry personnel, kosher inspectors, and shoppers. When brands like Arizona Beverages work with OU, their products become an easy first choice, particularly for the kosher consumer.
26 Years Later
Today the Arizona Beverages product portfolio has grown to include flavored teas, juices, coffee, the Skinny Girl sparkling beverage brand, and water—and all products except Grapeade have been certified kosher and pareve.
“The simple math says if you get the price that makes a consumer want to buy it and buy it again, and the competition doesn’t look as good or taste as good, you’ve got a business,” co-founder Dan Vultaggio told Forbes.
Clearly Arizona beverages has found their niche—delicious, high-quality, kosher certified, and affordable products.