At Flanigan Farms, the \u201cPersonal Goals Project\u201d Pays<\/b><\/p>\n
Attention to More Than the Bottom Line<\/b><\/p>\n
BY RABBI ZVI B. HOLLANDER<\/p>\n
Tony Hsieh, CEO of Zappo\u2019s, the on-line shoe store, writes in his best-selling book, Delivering Happiness, an ominous warning. He says that everything a company does, from hardware and software utilization to business strategy, can and will be copied by its competitors. That is, except one thing\u2014the culture it imbues in its stakeholders: employees, management, and investors.<\/p>\n
Mr. Hsieh knows of what he speaks. By making the commitment to create a company \u201cin the customer service business, which just happens to sell shoes,\u201d he profoundly affected the nature of Zappo\u2019s entire corporate culture, and in the process, its bottom line. Zappo\u2019s became the first company to reach the $1 billion in sales mark by only its eighth year of operations.<\/p>\n
One of the OU certified companies I visit, a natural and organic fruit and nut producer in Culver City, California named Flanigan Farms, won\u2019t likely reach that milestone any time soon. But on a recent kosher inspection I saw first-hand how Mr. Hsieh\u2019s idea of developing a corporate culture of positive values and growth in action, albeit on a smaller scale, can be duplicated.<\/p>\n
Under the direction of President and CEO Monica Heeren, this family-owned business creates a reputation for quality and attention to detail in all areas of product handling, of course including its kosher certification program with the OU. One of the newest ways it accomplishes such branding is by investing in the personal growth of its staff of 15 or so employees. I witnessed a touching example of this last October, persimmon harvest time in California.<\/p>\n
In a two year-old initiative called simply \u201cthe Personal Goals Project,\u201d each staff member is encouraged to choose an area of personal growth. It may be taking a class at a local community college to develop a new skill, or, as in the example I saw, something more intimate, fundamental to the employee\u2019s daily life both at work and home\u2014increasing one\u2019s proficiency in English.<\/p>\n
It\u2019s not often I walk into a packaging area, filled with a group of young, female employees whose first language is Spanish, prominently displaying signs which state, \u201cToday\u2019s Goal: English Only.\u201d As I toured the plant for my Fall, 2013 inspection, my interest was piqued. \u201cWhat\u2019s up with the signs?\u201d I wondered.<\/p>\n
Monica, my host leading the walk-through and the OU\u2019s kosher contact, promptly led me into Flanigan Farms\u2019 nurturing culture of supporting its employees\u2019 growth. Unlike other businesses that only care for the business metrics a worker can generate, FF presents a familial concern on a personal level. \u201cOur project is open to any goal, as long as it meets two criteria,\u201d Monica told me. \u201cFirst, it represents personal advancement for our staff member; and second, it will positively impact our company. Then, we help employees reach their goal by weekly all-staff monitoring meetings and by quarterly support luncheons, where everyone has fun supporting each other\u2019s progress.\u201d<\/p>\n
The popular dried persimmon product must be processed quickly when it becomes ripe, usually in the late fall. The pace in the packaging department can be frenzied. But for Eva (not her real name), the hubbub is a perfect opportunity to acquire greater proficiency in her adopted country\u2019s tongue. This fluency positively impacts her own self-esteem, presenting a meaningful role-model for her family, all in addition to significantly increasing her value as a skilled team member. By supporting her in her quest to acquire a second language, Flanigan Farms is investing in Eva\u2019s becoming a better person, sister, mother, wife, and, of course, employee.<\/p>\n
But as this Rabbinic Field Representative \u201cfly-on-the-wall\u201d sees it, FF is doing so much more than that. It exhibits an extension of its \u201cfamily-run\u201d close-knit quality-focused ambience. Supporting the \u201cPersonal Goal Project\u201d efforts, Flanigan Farms demonstrates the values of caring and loving encouragement that are at the heart of the quality-oriented business that it is. Tony Hsieh is right. You can\u2019t copy that kind of culture. And I\u2019m privileged as an OU representative to be \u201cpart of the family\u201d too.<\/p>\n
<\/p>\n
RABBI ZVI BORUCH HOLLANDER HAS SERVED AS OU KOSHER WEST COAST RABBINIC FIELD REPRESENTATIVE SINCE 2008. HE TRAVELS THROUGHOUT THE LOS ANGELES AREA, AS WELL AS SERVING OVER 75 OU CERTIFIED FACILITIES IN OREGON. HE IS MARRIED, FATHER TO FIVE CHILDREN AND BLESSED WITH FOUR GRANDCHILDREN. RABBI HOLLANDER ENJOYS HIKING IN THE CALIFORNIA MOUNTAINS AND ON MT. HOOD AND OUTRIGGER CANOEING IN MARINA DEL REY.<\/p>\n
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At Flanigan Farms, the \u201cPersonal Goals Project\u201d Pays Attention to More Than the Bottom Line BY RABBI ZVI B. HOLLANDER Tony Hsieh, CEO of Zappo\u2019s, the on-line shoe store, writes in his best-selling book, Delivering Happiness, an ominous warning. He says that everything a company does, from hardware and software utilization to business strategy, can […]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n