{"id":203,"date":"2015-03-18T15:27:17","date_gmt":"2015-03-18T15:27:17","guid":{"rendered":"https:\/\/oukosher.org\/btus\/?p=203"},"modified":"2020-10-28T20:53:59","modified_gmt":"2020-10-28T20:53:59","slug":"thinking-inside-the-box","status":"publish","type":"post","link":"https:\/\/oukosher.org\/btus\/2015\/03\/18\/thinking-inside-the-box\/","title":{"rendered":"Thinking Inside the Box:"},"content":{"rendered":"

L\u2019Chaim OU Kosher for Passover Wine from Italy to be Packaged\u00a0in Unique and Attractive Box, First and Only One of its Kind<\/strong><\/p>\n

Ralph Mizraji, entrepreneur and founder of L’CHAIM Kosher Wine and Vodka, has a dream. He wants\u00a0his brand L’CHAIM \/ To Life to become the new \u201cgo to\u201d ‘kosher brand and he may be on to\u00a0something. In his enthusiasm about the launch of his new boxed wine line product, Mr. Mizraji\u00a0declares, \u201cThis OUP certified kosher boxed wine is the first and only one of its kind.\u201d<\/p>\n

Mr. Mizraji explains, \u201cL’CHAIM branded wines begin with the master winemaker who supervises the planting of the vineyard where the soil must be enriched and nurtured with basalt and terra rosa. The vineyard is located in Italy in a topographically strategic area in which to take advantage of ideal climate conditions facing the exact direction as to receive a precise amount of sunlight. Even the\u00a0harvesting is thought through carefully so that the grapes are hand-picked with great care at first\u00a0dawn to keep the clusters cool.\u201d<\/p>\n

Parlaying the success of the recently launched vodka category, Mr. Mizraji contracted with Southern\u00a0Wine and Spirits, the largest distributor in the United States, together with the largest privately held\u00a0winery in Italy, to produce OU-certified Kosher for Passover wines to enter the market.<\/p>\n

\u201cNeedless to say, we are committed to quality and we pay attention to every detail in the process,\u00a0which we consider an art,\u201d Mr. Mizraji said. \u201cThis old-world approach to fine wine-making is time\u00a0consuming but worthy of its heritage and is why we selected the Orthodox Union as our kosher\u00a0certification. It was an easy decision\u2014the OU is recognized globally as the leading kosher authority.”<\/p>\n

Mr. Mizraji speaks of the \u201cteam\u201d with reverence, noting that his producer and distributor partners\u00a0put their teams to work on the project above all others to hit shelves in time for Passover 2015.\u00a0\u201cThe OU team acted fast and made it possible to proceed at lightning speed,\u201d Mr. Mizraji declared.\u00a0\u201cBecause the OU team acted as fast as they did, we should be available on shelves in New York,\u00a0New Jersey, Maryland, Massachusetts, Texas, Florida and California by first quarter of this year, in\u00a0time for Passover.\u201d<\/p>\n

Ralph Mizraji has a knack for building brands and branding. He led the effort to create a \u201cKosher . . . Even if You’re Not\u201d awareness and acceptance campaign. The cross-over campaign has worked well, he reports. \u201cThe brand has been accepted and is the envy of many that have tried and failed. OU and OUP are integral components of the campaign.\u201d<\/p>\n

The wine campaign will start with a special series called \u201cTo Life\u201d for wine enthusiasts. The packaging\u00a0is first class and the Italian-made product is a premium red blend of Sangiovese\/Merlot and the\u00a0premium white blend is a Chardonnay\/Trebbiano. \u201cYou will be delighted by the remarkable tones\u00a0and aroma, and OU certification guarantees a cleaner and purer Kosher for Passover product. The\u00a0extraordinary rich flavor and taste is what you would expect from L’CHAIM,\u201d Mr. Mizraji says.<\/p>\n

According to Mr. Mizraji, the brand name is clever and the marketing and branding concept is fresh\u00a0and relevant. The packaging is unique while the distributor and producer are leaders in their field.\u00a0The package is a well-designed six-inch wide by nine inch high fine-quality corrugated grade box\u00a0with a special top-grade flexible receptacle inside the box. The special make and quality of the\u00a0flexible receptacle is designed to hold and keep oxygen and contaminants from spoiling the wine.\u00a0The outward appearance of the package is also a very high quality process using UV printing\u00a0techniques resulting in brilliant silver and gold colors, with the intent of the package sitting on a\u00a0Sabbath or Passover Seder and holiday table.<\/p>\n

Toward the bottom of the box there are instructions on how to use the spigot, which will pour as\u00a0much or as little as one wants during one sitting. The remaining wine will stay fresh for a month as\u00a0long as the box is kept in a comfortable, cool temperature. This solves the common problem of what\u00a0to do with the proverbial half-poured bottle of wine at the end of the night. The three-liter box holds\u00a0the same amount as four bottles and enough for 20 cups of wine, \u201cperfect for a Seder table,” Mr.\u00a0Mizraji says. The consumer benefits from cost savings of not using glass, without compromising the\u00a0product; \u201cthe cost savings translate to a better quality wine for less,\u201d Mr. Mizraji declares.<\/p>\n

Rabbi Nahum Rabinowitz, who directed the OU certification process said, \u201cBoxed wine is an\u00a0exciting first for kosher wine. These OU-certified Italian wines are sure to make waves in the\u00a0kosher market.” He added, \u201cAll processing was handled directly by OU supervisors to meet the\u00a0highest standards of kosher.”<\/p>\n

Asked about the potential and expectations for L\u2019Chaim, Mr. Mizraji says, \u201cWe have a ubiquitous and\u00a0clever brand name and concept and we have the dream team behind the project. I see countless cups\u00a0filled with our wine and the sounds of toasting \u201cto life” and \u201cL’CHAIM” louder and louder every day.\u201d<\/p>\n

The retail price is earmarked $24.99. L\u2019CHAIM can be found at neighborhood stores, Walmart, whole\u00a0foods and many other outlets. Look for coupons and promotions at stores and on the website,\u00a0www.lchaimwine.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Chaim OU Kosher for Passover Wine from Italy to be Packaged\u00a0in Unique and Attractive Box, First and Only One of its Kind Ralph Mizraji, entrepreneur and founder of L’CHAIM Kosher Wine and Vodka, has a dream. He wants\u00a0his brand L’CHAIM \/ To Life to become the new \u201cgo to\u201d ‘kosher brand and he may be […]<\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nThinking Inside the Box: - Behind the Union Symbol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oukosher.org\/btus\/2015\/03\/18\/thinking-inside-the-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Inside the Box: - Behind the Union Symbol\" \/>\n<meta property=\"og:description\" content=\"L\u2019Chaim OU Kosher for Passover Wine from Italy to be Packaged\u00a0in Unique and Attractive Box, First and Only One of its Kind Ralph Mizraji, entrepreneur and founder of L’CHAIM Kosher Wine and Vodka, has a dream. 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