Kosher for Consumers

Recent Articles

When Dreams Become Reality: The Marvels Of OU Special Production

It is without question that the primary objective of companies which commit themselves to kosher certification is to broaden their market and increase sales. However, the nature of the kosher program might also restrict a company from pursuing other markets that could compromise its integrity. For example, for companies that typically manufacture OU-D certified products,…

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The Case Of The Baffling Bialy

The question had haunted him for years. If there was one sore point in an otherwise legendary career, it was Mac’s inability to find a problem with the OU. GAZING AT HIS REFLECTION in the gritty office window, Milton “Mac” Donald, Kosher Private I, was impressed at the new dimension seven days without shaving gave…

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New Mintel Survey Reveals: 21% of Americans Eat Kosher

(CHICAGO) Americans of all backgrounds are buying kosher products with the full knowledge that they are buying kosher, is a conclusion of a new study by the Mintel Organization, a global supplier of consumer, media and market research. The report, which is due to be released later next month, will be the second study of…

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OU KOSHER Bringing Boom For Business & Consistent Quality To Consumers

IF THE 70’S ADAGE, “you are what you eat” still holds true, we’re all becoming one big kosher world. Ever since the Biblical commandment to the Jewish nation over three thousand years ago, keeping kosher has remained a vigilant way of life for millions of Jews. But who could have predicted that kosher food production…

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An Axelrod To Grind At The OU

WOLF AXELROD began the Axelrod Company in 1896 by establishing a retail store and wholesale distribution business on Madison Street on Manhattan’s Lower East Side. As the business expanded, Axelrod began to manufacture more dairy products in small “cheese factories” in upstate New York, along the Canadian side of the St. Lawrence River. Each factory…

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Organic Valley Dairy Cooperative: Independent And Farmer-Owned

ORGANIC VALLEY is one of America’s leading national organic brands and is the nation’s largest independent and farmer-owned organic dairy cooperative. Organized in 1988, Organic Valley boasts 689 certified organic farmer/owners in 20 states. It owes its success to two pivotal guiding principles. The first is staying independent and true to its mission: keeping small…

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Stonyfield Farms: An OU Rabbi’s Dream Company

In my periodic visits to Stonyfield Farms over the years, I cannot help noticing the remarkable growth of the manufacturing facility and the impressive expansion of the product line with creative new yogurt products. Fortunately, while the company grew, it also maintained the wholesome nature of its products and continued to develop and produce yogurt…

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Leaving No Stone Unturned At… Stonyfield Farm

WHEN a certifying rabbi first paid a visit to Stonyfield Farm, he tramped through the mud of rural New Hampshire to do it. He also got somewhat lost. That was back in 1984 when the yogurt company consisted of “seven cows and a good yogurt recipe.” Stonyfield Farm was located in rural Wilton, New Hampshire…

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Culture For The Masses: The Complexities of Yogurt Certification

Yogurt was first produced thousands of years ago. Dairy history and legend indicate that yogurt originated in Iran or Turkey. One story has it that an ancient Turk was carrying milk in his goatskin for some time, whereupon he noticed that the substance had developed into a thick, creamy mass (precipitated by the bacteria in…

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Marketing Tips: If You’ve Got It – Flaunt It

Letting your customers know that you are OU-certified should be as much a part of your marketing strategy as any other significant benefit your product offers. Be sure the OU logo is clearly visible in your advertising—either on the product label or elsewhere in the ad. Feature OU certification on your website. Ask our marketing…

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