Marine Harvest’s Emphasis on Quality Includes the OU Symbol

Email This Article

Print Article

Marine Harvest is the world’s leading producer and supplier of farmed salmon, with approximately 20 percent of the world’s annual production. Marine Harvest is also an important supplier of sea trout and is exploring options for expanding its range by developing the production of species new to commercial aquaculture.

Marine Harvest first appeared as the name of a fish farming company in the 1960’s.The company was created in April, 2005 by the merger of Marine Harvest and Stolt Sea Farm, the fish farming, processing and sales and marketing businesses of Nutreco Holding N.V. and Stolt- Nielsen S.A. respectively.These businesses were both pioneers in aquaculture and in establishing the farming of Atlantic salmon as commercial enterprise.

Marine Harvest fish processing ranges from the basic steps of gutting and head removal, through the preparation of fillets trimmed from A to F standards, to the production of steaks, portions and other preparations, smoked products, and special products specified by customers.

Further processing provides Marine Harvest products with a continuously evolving selection of ready-to-cook and ready-to-eat products suited to retail and food service.

Two Marine Harvest values are food quality and food safety, which have high priority in the company. Marine Harvest has defined three aspects of quality, attention to which ensures that the company provides products that fulfil the requirements of customers and the expectations of consumers.They are technical quality, eating quality and nutritional quality.

Supplying a safe and high-quality product is Marine Harvest’s highest priority, and the basis of all the company’s operations. Marine Harvest always believed its wholesome and healthy product was perfect for the kosher home. “Adding the OU kosher symbol to our products has translated Marine Harvest’s dedication to these standards into a language recognized by both the marketplace as a whole and more specifically the kosher consumer,” said Jim Craig, Marine Harvest’s OU kosher coordinator. “The enhancement in credibility the OU symbol provided us has directly resulted in improved sales for a product that already appealed to the most exacting of customer standards.”

Page 1 of 1 pages for this article