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Monday, November 22, 2004
Impulse Energy Drinks are the first in its category to have OU Certification. According to Impulse, it’s an momentous marriage between the “Worlds Best Tasting Energy Drink” voted by Americas Food and Beverage Association and the “World’s Best-Known Kosher Trademark.”
“Impulse made a smart and innovative decision to become Kosher. From my experience and years with the Orthodox Union, I have been privy to witness the growing amount of products requesting to go kosher. With all the health concerns surfacing, being kosher has become a mainstream market demand. Impulse’s initiative and eagerness to go kosher proves to me that they are dedicated to customer satisfaction.” Rabbi Elefant, Orthodox Union.
Impulse strategically made a decision to make their complete line of energy drinks Kosher – IMPULSE ENERGY Original, IMPULSE EXTREME Sugar Free Triple the Energy & IMPULSE ZERO Zero Sugar & Zero Carbs & Zero Calories. Impulse recognized there was no energy drink available to the people who follow kosher dietary laws. Knowing how fast and promising the energy drink category is, Impulse acted immediately. Impulse is constantly improving and developing innovations that directly respond and satisfy today’s consumer demands. Being able to market Impulse as great tasting, sophisticated, lifestyle and NOW KOSHER energy drinks only opens the door to a huge amount of business and enter new channels of trade.
“I am very excited to hear that there is finally a Kosher Energy Drink in the marketplace and that Impulse has made energy drinks available for those who are conscientious about kosher dietary laws.” Rabbi Shmuel Goldstein, Lam-Aid Judaic Learning Services.
Impulse Beverage Company is leading the next generation of energy drinks by going beyond their promise to stimulate your senses, activate your body, motivate your mind, strengthen your ability, and improve your performance. The award winning combination of great taste, proven immediate functionality, nutrient, vitamin & mineral composition, and NOW KOSHER along with its modern packaging and intelligent business strategy, positions Impulse as the serious contender in the ever-evolving intensifying energy drink category.
Impulse Beverage Company is leading the next generation of energy drinks. The award winning combination of great taste, proven functionality, modern packaging and intelligent business strategy positions Impulse Energy Drinks to be able to compete successfully as the serious contender in the ever-evolving intensifying energy drink category. Impulse hit the market in 2001, with distribution limited to the South Florida market. According to plan, in just three years Impulse has become the preferred beverage choice of Miami’s famous South Beach. The brand is demonstrating consistent triple digit growth and worldwide awareness. As a result of the strong South Florida market presence and multi-cultural acceptance, Impulse created a high international demand. By year-end, Impulse Energy Drinks will be distributed in 25 countries. Impulse is widely recognized within the international industry as the most promising and best tasting energy drink manufactured and marketed in the USA.
Sunday, November 21, 2004
What do American buffalo, giraffes, sparrows and grasshoppers have in common? They were all featured at an Orthodox Union conference in May on the traditions of kosher meat.
An attendance numbering in the hundreds filled the auditorium of Lander College for Men in Kew Gardens Hills, Queens, NY to learn about the traditions (mesorah) of the kosher status of many kosher animals and birds. After 20 years of research into the potential of bringing these and dozens of other exotic creatures back into the fold of mainstream Jewish cuisine, Dr. Ari Greenspan and Rabbi Dr. Ari Zivotofsky presented their findings to the OU for endorsement.
The result, following weeks of preparation by members of the OU Kosher Department to compile their research, was a day of interactive lectures on various topics relating to the traditions of kosher meat, followed by a once-in-a-lifetime dinner at which many of these rare creatures were consumed at an OU certified restaurant.
The day was coordinated by Rabbi Yosef Grossman, the Director of the Orthodox Union’s “ASK OU” programs, which sponsored the two-part event.
“The Orthodox Union is the largest and most respected kosher certifying organization in the world,” declared Rabbi Menachem Genack, Rabbinic Administrator of OU Kosher. “It is only natural that when Dr. Ari Greenspan and Rabbi Ari Zivitovsky concluded their world-wide trek to find rabbis who could testify to the kosher status of these creatures, they came to the OU to give their work credibility.”
Like other food items, kosher poultry must have sources that meet the strict standards of Jewish law. Unlike other food items, however, kosher poultry can only be taken from those creatures whose kosher status is affirmed through tradition. Many creatures are not easily procured, and their kosher status is sadly falling away as the few rabbis remaining in the world who can attest to the kosher status of
many exotic creatures slowly pass away.
The OU therefore seized on the opportunity to present an extraordinary day, starting with eight hours of lectures from the top experts in kosher meat in both the United States and Israel. One might think that eight hours of speeches on meat could be the cure for insomnia, but as one participant remarked, “How can you sleep with someone frying fresh grasshoppers before your eyes?”
Participants witnessed a live demonstration from Rabbi Chaim Loike, one of the world’s experts in exotic kosher birds, and saw some of his 25 feathered-friends on display. They heard about the dissection of a giraffe (to investigate its kosher status); were introduced (through a video) to an exotic bovine from South America, the Zebu; and even learned that the humble turkey is over-shadowed by mountains of Rabbinic literature explaining its complicated kosher tradition.
All of this can really work up an appetite. Some 145 curious and hungry diners traveled to Levana, an OU certified restaurant in Manhattan, which doubled that evening as a lively lecture hall. The restaurant had booked a capacity crowd and had to stop taking reservations for the meal several days in advance, while the waiting list continued to grow. Let’s face it — the opportunity to taste a cow’s udder (and learn about the preparations necessary to make it kosher), red deer, quail, dove, pigeon, mutten, goat and bison all at one table doesn’t occur every day.
Not surprisingly, the OU has since received requests to recreate this exploration of kosher tradition in Los Angeles, Baltimore, Chicago and other major cities.
Thursday, November 11, 2004
Kosherfest 2004, the sixteenth annual kosher food and foodservice trade show, took place at New York’s Jacob K. Javits Convention Center on October 26 and 27. Renowned as the world’s most important
trade event for the kosher food industry, “Kosherfest’s move to the Javits Center positions kosher for further growth among diverse sectors of the food market,” according to Menachem Lubinsky, President & CEO of Lubicom Marketing Consulting. Mr. Lubinsky co-producer of Kosherfest together with Diversified Business Communications, reports that “An estimated 2,500 food items received
kosher certification in the past 12 months, bringing the total number of packaged goods in the U.S. with kosher certification to over 82,000.” More than 500 new products made their debut at this year’s Kosherfest.
Hundreds of OU certified companies exhibited at the 2004 Kosherfest, where the Orthodox Union’s booth attracted countless visitors of OU certified companies’ officials as well as inquiries about OU applications.
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