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Friday, September 11, 2009
Kindred Spirits of North America, Inc. has announced that HEERING® COFFEE liqueur has been certified by the Orthodox Union. The OU, termed a “coveted seal of approval” by The New York Times, is one of the world’s best-known trademarks. Comparing it to the UL®, Forbes Magazine wrote, “If you want to know your food is kosher, you can look for the Orthodox Union’s OU symbol.” There are more than 400,000 approved OU products located in 80 countries around the world.
HEERING COFFEE liqueur is made from a recipe using only natural ingredients and with no additives or artificial colouring. The base is a smooth blend of Caribbean rum, coffee and cacao. HEERING COFFEE liqueur can be enjoyed after dinner as a digestive but it is also excellent as a base for cocktails and long drinks.
"Cherry Heering has long been OU certified and I have no doubt that Coffee Heering will undoubtedly find its place of distinction within the ever growing worldwide kosher market place,” stated Rabbi Eliyahu Safran, OU Kosher's Vice President of Communications and Marketing in welcoming Coffee Heering to the ever growing list of the finest liqueurs that have attained OU kosher certification.
HEERING® COFFEE liqueur was introduced for the first time on the world market during the UK Bar Show in June 2007.
“The Heering liqueur brands are among some of the most recognizable and credible brands in the world,” stated Adéle Nilsson, CEO, The Xanté Company/Peter F. Heering. The Heering high brand standards are now aligned with the highest standards of kosher certification.”
The Heering brands have more than two centuries of history, beginning with the CHERRY HEERING® liqueur, which has been produced in Denmark since 1818. Since the re-introduction of CHERRY HEERING liqueur, the brand is making its presence undeniably known in the U.S. among discerning consumers and talented mixologists. CHERRY HEERING® liqueur, purveyor to H.M. Queen Margrethe II of Denmark and H.M. Queen Elizabeth II of the United Kingdom is the original “Cherry Brandy.”
The re-introduction of CHERRY HEERING and debut of HEERING COFFEE liqueur in the U.S., brings with them new campaigns which will reinforce the brands’ authenticity and style.
HEERING® COFFEE liqueur OU labeled bottles will be available starting in the Fall of 2009.
For more information on CHERRY HEERING & HEERING COFFEE liqueur, please visit http://www.heering.com.
Tuesday, August 04, 2009
Rabbi Eliyahu Safran, Senior Rabbinic Coordinator and Vice President of Communications and Marketing of OU Kosher, will be one of two experts appearing in the webinar, “Let’s Talk Kosher! Kosher Food: What Does it Mean for Food to Be Labeled as Kosher and What Are the Implications for Food Producers, Distributors and Marketers?” The webinar will be presented by the Orthodox Union and the Food Institute on Thursday, August 27, 2009 at 12:00 p.m., Eastern time.
The Food Institute, a non-profit organization founded in 1928, is an important source for current, timely and relevant information about the food industry.
The webinar has been rescheduled from a similar program in early June.
Rabbi Safran will share the program with its moderator, Philip Katz, Partner at the international law firm of Hogan & Hartson and Co-Director of the firm’s pharmaceutical and biotechnology practice group.
Rabbi Safran will define “kosher,” explain how food products and facilities are certified as kosher, and will talk about the OU and the Food Institute’s role in the process. He and
Mr. Katz will discuss how kosher certification has significance to consumers well beyond observant Jewish communities, and why it is increasingly important to the businesses that serve those consumers.
The program, which will last 90 minutes, is targeted at retailers, manufacturers and other professionals who are interested in learning about kosher certification and its advantages.
Rabbi Safran may be reached at . Registration can be arranged through the Food Institute website, foodinstitute.com.
Wednesday, July 29, 2009
It was said about Rabbi Samson Raphael Hirsch that when he was well into his 70’s he decided to travel from Germany to Switzerland for a vacation. This was in the late 1800’s when cars and airplanes were unheard of. The trip was an arduous trek by train and coach. He was asked, ‘Rabbi, you’re an old man. Why are you taking such a trip?’ Replied Rabbi Hirsch, “After 120 years, I’ll meet my maker and he will ask me, ‘Raphael, did you ever see my Alps?’”
The world is truly a magnificent creation filled with all of God’s beauty. One of the benefits that I have in being a mashgiach (kosher supervisor) for the OU is that I have an opportunity to travel and see much of this beauty. My territory encompasses most of the Southeastern part of the United States, namely, Eastern Tennessee, Georgia, Alabama, Mississippi and Northern Florida. This area, known as the “Bible or Sun Belt,” offers much diversity as to scenery as well as to history. This is the South of Gone With the Wind fame. Let’s take a look at some of the highlights of my territory.
Starting in Charleston SC, we come to the flower of the South. This city, with Fort Sumter in its harbor, was involved in the incident that began the Civil War. One can travel through the area and still see antebellum houses. Not far up the road in Summerville is an OU company, JW Aluminum. Taking the highway as well as side roads (watch out for logging trucks) we come to Augusta, GA, home of the Masters Golf Tournament. While there, we can stop by Kellogg’s Snack foods for some Famous Amos Cookies or go to Nutrasweet, makers of Aspartame Sweeteners. The Science Museum in Augusta is a hands-on/must see for families with children. Traveling south through back roads we come to Savannah.
Savannah is a beautiful city with old-time charm. The downtown area is arranged with small park squares that you have to drive and weave around. Tybee Island is just due east for a nice relaxing vacation spot. While in Savannah, we can visit a number of OU plants, among them Dixie Crystal and Fuji Oil.
We then travel south on I-95 to Jacksonville, FL where we can go to Heinz/ Portion Pak and Whitewave Foods. As one travels through Jacksonville one cannot help but go over the various bridges that span the local waterways. We then can take a trip up to Blackshear and Alma in Georgia. These small towns have OU plants like American Egg, Southland’s Best, and Richmond Baking. Then it’s on to Fitzgerald, GA to American Blanching and Deep South Products. Deep South bottles product for Arizona Tea as well as Winn Dixie sodas.
We are now in the heart of the South. As we drive through, we pass pecan orchards all around us. This is also peanut country. A side trip up I-75 takes us to Andersonville, GA— the site of the notorious Civil War prison and its cemetery.
I once was at the Holiday Inn in Fitzgerald and was talking to the hotel manager. He told me that it was a good thing that I came that week and not the week after. I asked him why. “Well,” he replied, “next week is your Jewish New Year and all of the old families come here from all over the South for High Holiday services and I wouldn’t have a room for you.” It seems that all of these small Southern towns had at one time been vibrant Jewish communities.
From Fitzgerald we continue to visit OU plants in Tifton, Ashburn, and Sylvester before coming to Albany, GA. I tell people that I go to most of the ‘nut’ houses in Georgia. This area is responsible for the vast majority of peanut production. It gets hot here in the summertime so a refreshing stop in Albany is the Miller’s Coors Brewing Co. Not far away we also can stop at Tara Foods. (Tara? Wasn’t that a plantation in a certain novel?) Just be careful in booking flights, cars or hotels. Many a time I have had the reservations made for Albany (all bany), NY rather than Albany (al beny), GA. Around an hours’ drive north of Albany, one can go to Warm Springs. There you can visit the Little White House — the summer home of President Franklin D Roosevelt, the place where he died.
Continuing west we cross into Alabama going through Abbeville, home of Golden Egg, and proceed to Dothan. Golden Oval, formerly known as Cutler Egg, processes eggs in both liquid and dried forms. Dothan touts itself as the Peanut Capitol of the world so naturally we go to Flavorhouse to see their operation. We then travel north towards Montgomery. There we visit Flowers Foods. Traveling west we proceed through rolling hills of beautiful countryside to Selma. Montgomery as well as Selma were key cities during the Civil Rights movement of the 1950’s, 60’s and ‘70’s.
We continue traveling west going to plants in Marion, AL heading towards Mississippi. With OU plants in Hattiesburg, Jackson and Columbus, we literally travel around the whole state. While in Jackson, between visits to DeBeukelaer, Clorox and Reckitt-Benckiser, one can drop in at The Museum of Southern Jewish Life.
Another part of my territory is Tennessee. We will start in Crossville to see Mizkan Vinegar and another Flowers Baking facility, then proceed on I-40 across the Middle Tennessee Valley to Knoxville and Newport. This stretch of Interstate is simply gorgeous. Whether in the fall when all the leaves are changing colors; in winter when the trees are bare and sometimes white; or in spring and summer when they are in full bloom, this is a truly beautiful drive. Green Mountain Coffee, Bush Beans, and Rich products, among others, are situated in the foothills of the Smokey Mountains.
We travel down through the mountains to Cleveland and Chattanooga. With all of the abundant fresh water springs that come from the mountains, it is no surprise that many of the OU bottled water plants are in this area. Among them are Green Mountain, Crystal Springs and Nature’s Purest. While in Chattanooga, you also don’t want to miss The Tennessee Aquarium. From Lookout Mountain and Rock City you can seven states before heading back to Atlanta.
Atlanta is the home of Coca-Cola so a must see is the Coke Museum, downtown. No visit to Atlanta would be complete without a visit to Stone Mountain. This large granite mountain depicts a carving of heroes of the Civil War as well as a plantation and museum about the War Between the States. Lastly, one can visit the Martin Luther King Memorial.
As one can see, traveling such a vast area inspecting over 100 companies is very demanding and time consuming. Yet, I have a chance to meet people from all walks of life. We talk about varied subjects from news to sports and I can truly say that I never have a dull day. The breadth of my work for the OU takes me to a vast diversity of products. I see facilities producing everything from baked goods to chemical companies making cleaning products. I recently went to a company that was making adhesives. At the plant, they were vastly impressed that the OU took the issue of kashrut so seriously that we would even check their product which is used to adhere foil to the cardboard core.
Let me end with one last story. I was at a plant on a day where everything was going wrong. I apologized to the plant personnel for coming on such a day, but I needed to do my inspection. “Rabbi Norm,” the official said, “I’m always glad to see you. Sometimes I’m glad to see you come and sometimes I’m glad to see you go. But I’m always glad to see you.” Talk about Southern Hospitality!
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