Presented by The Food Institute & The Orthodox Union
Brian Todd, President, The Food Institute: An Overview of the U.S. Food Industry
Rabbi Eliyahu Safran, V.P., Communications & Marketing, The Orthodox Union: Kosher Certification & Labeling
Menachem Lubinsky, President, Lubicom Marketing Consulting: Marketing and Distribution of Kosher Products to the U.S.
John Roberts, President, Blackpoint Consulting (Tentative): An Analysis of the Specialty Food Industry
Wednesday March 19, 2008
at the Orthodox Union
11 Broadway, 14th Floor
New York, NY 10004
9:00 AM to 12:00 PM
(An optional networking breakfast will begin at 8:30 AM)
Join The Food Institute and The Orthodox Union for an insightful seminar that will pinpoint opportunities for exporting food into the U.S., as well as provide an overview of the U.S. food market. This three-hour seminar will feature informative speakers, including Brian Todd, President, The Food Institute, who will present an overview of the U.S. food market, as well as discuss government legislation for importing food into the U.S.; Rabbi Eliyahu Safran, V.P., Communications & Marketing, The Orthodox Union, who will discuss the kosher certification process and its benefits to gain market share in the U.S.; Menachem Lubinsky, President, Lubicom Marketing Consulting, who will provide a look at the marketing and distribution of kosher products to the U.S. market. The presentation will also include a Question & Answer session.
You will learn:
• The importance of the U.S. market for foreign food producers/manufacturers.
• The benefits that offering Kosher certified products can create.
• What is Kosher and how does Kosher certification work?
• What makes one item Kosher and another not Kosher?
• Profile of the Kosher consumer
• U.S. sales and growth of the Kosher food industry
Who Should Attend: Trade commissioners, trade promotion officers, consuls economic & commercial affairs, food and beverage manufacturers, importers, brokers, marketers, consultants to the industry, and trade press.