Marketing Tips: If you’ve Got It—Flaunt It

August 1, 2005

Letting your customers know that you are OU certified should be as much a part of your marketing strategy as any other significant benefit your product offers.

Be sure the OU logo is clearly visible in your advertising—either on the product label or elsewhere in the ad. 3
Feature OU certification on your website.

Ask our marketing department how best to reach the kosher consumer—thousands of them contact us every day about food products they can buy, places they can shop and eat, and information about kosher in general.

Plan special promotions around Jewish holidays: Passover (March/April), Rosh Hashanah September) and Chanukah (December) are the most widely observed.


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